MBA 645 Module 1 Video Check-In
Based on the given information for milestone one, it seems that the main task
is to help orchestrate a branding campaign to overcome the recent safety
incident at one of our parks. Being a company that is known across the globe,
whether this campaign is successful or not will make a huge impact on the
brand's success in the future. With the large number of theme park options
around the globe, if one is known for being hazardous, customers will flock to
other options; where we have many parks, we are not just talking about losing
clientele in one location, but potentially all of them.
The deliverables for Milestone One seem pretty straight forward; we are to do
a presentation that analyzes our brand, identifies stakeholders that will be
