A. The CEO's attitude toward social responsibility could change the
Perry's strategy. aa Since their current strategy does not involve social
responsibility, they could add this new requirement to their strategic
plan. aa Involving some kind of social responsibility could be good for
the business. aa It would let consumers know of the intent of the
company to participate in such activities.
B. Perry's should respond to the strategic plan from the competitor. aa If
the competitor is using social responsibility to increase their
competitive advantage, the business must respond. aa Since Perry's has
already been using some of the same efficient equipment as the
competitor it wouldn't take a lot of changes within the business.
C. Sustainability can be part of a strategy despite what other
competitors are doing. aa Society has put a high priority on social
responsibility. aa Therefore, capitalizing on this strategy shows consumers
that a company is in tune with society. aa However, differentiation is key
in business. aa To differentiate the business, a different approach to
social responsibility may be necessary. aa This could include different
types of green initiatives than what the competitors are doing.
