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Module Five Milestone Worksheet: Place
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
Amber Klink
October 6, 2024
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PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Samantha, 40
PLACE
CHANGES IN THE MARKETPLACE
Change in the marketplace: A recent change in the marketplace is customers embracing online
shopping and mobile shopping for the convenience (Bonderud, 2024).
How the change addresses the distribution of products to my persona: Customers are finding
convinience on being able to online shop not only to buy something from the click of their
fingertips but also to be able to have the convinience to choose how they want to recieve their
items wether that be via home delivery or curb side pickup. They are also able to research
products they are intersted in through multiple online shopping websites where they are able
to find the products they want at the price they are willing to pay (Bonderud, 2024). I believe
that online distribution channels would be a good fit for my target market because online
shopping with the option to select a delivery option is perfect for a busy mom like my target
persona.
DISTRIBUTION CHANNEL
Potential distribution channel and why it is appropriate for my product and persona: The
distribution channel I recommend for my chosen product of “healthy” carob (chocolate
substitute) bars is retail. I recommend retail for my product and persona because the product
can be purchased through retailers such as Walmart or Target. Both retailers such as Walmart
and Target offer online websites or apps that customers like my target persona is able to go
online to compare products and pricing.
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REFERENCES
Bonderud, D. (2024, January 16). Shopping behavior: How have spending habits changed?.
Salsify. https://www.salsify.com/blog/consumer-buying-behavior
