The choice for choosing discontinuous innovation was to have a new
vehicle developed to quickly reposition YCM’s product offerings in
the market. I viewed the route of incrementalism as one that would
lead to the company’s vehicles offering being outclassed by it’s
competitors and becoming irrelevant in consumers minds. The
connected cars segment is seeing explosive growth and having an
offering that is positioned as a leader in the segment will help the
company be able to capitalize in this fast growing segment. I viewed
discontinuous innovation as the most feasible way for the company
to produce a vehicle that was on par with the offerings of the
competition.
I selected the Agile process management method for the projects
