10-2 Executive Summary: Futureproofing Processes, Structures, and Culture of Innovation 1
10-2 Executive Summary: Futureproofing Processes, Structures, and Culture of Innovation
Samnang Sam
Southern New Hampshire University
MBA-580-Q3764 Innov/Strat High-Perform Orgs
Professor: Dr. Richard Horne
April 9, 2023
10-2 Executive Summary: Futureproofing Processes, Structures, and Culture of Innovation 2
Executive Summary
Securing the Future of Company Processes, Structures, and Innovative Culture
Proposals for Organizational Modifications to Bolster Constant Innovation
To maintain ongoing innovation, our company must create a dual-focused organization,
as emphasized by O'Reilly and Tushman (2004), which balances exploration and exploitation.
This entails preserving the primary business while fostering an environment that promotes
experimentation and risk-taking. Additionally, companies should cultivate an innovation network
by encouraging collaboration among different departments and external partners, such as
suppliers, universities, and research institutions, to establish a diverse and dynamic environment
for generating new ideas and enhancing their innovation capacity. Finally, implementing a
structured innovation approach, such as a stage-gate model, ensures the systematic evaluation of
new concepts and the efficient allocation of resources to the most promising initiatives.
Incorporating Innovation as a Lasting Element of Company Values and Culture
Formulating a clear vision and mission statement emphasizing the significance of
