Southern New Hampshire University
GRA-101 Basic Design and Color Theory
Questions and answers for Exam 3
1
When does the production step occur in a design project?
It is the first step.
It is the final step.
It is the second step.
CONCEPT
Production
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2
Which TWO of the following are main steps in the creative process?
Production
is the public relations program made up of media that are all based upon the same theme.
Crisis management
Propaganda
An integrated campaign
Spin
CONCEPT
Public Relations
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4
What is the first step in the process of interpreting a design during a visual critique?
Sharing reactions
Discussing strengths
Describing meaning
Describing messages
CONCEPT
Interpreting the Work
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5
Which inspirational technique does a designer use to create an ad that is similar to something
previously created by another artist?
Homage
Chance operation
Nature Observation
Remix
CONCEPT
Sources of Inspiration
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6
When a logo or symbol is used for corporate branding over a long period of time, it becomes part of the
Corporate Identity Manual
E-Book
Design Brief
Brand Bible
CONCEPT
Corporate Branding
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7
What is a benefit of using sticky notes as a brainstorming activity?
Best-suited for working alone
Flexibility and rapid flow of ideas
Ability to sketch ideas for visual concepts
CONCEPT
Ideation & Visual Thinking
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8
The graphic designer Saul Bass is famous for which of the following?
Information graphics in textbooks
are the characteristics of a population, such as age, sex, or income.
Quantitative information
Market information
Unique information
Demographics
CONCEPT
Advertising
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12
Propaganda is the controlled dissemination and proliferation of .
campaign slogans
meaningless messages
symbolic messages
hidden messages
CONCEPT
Propaganda
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13
What does HTML stand for?
Hot Text Markup Language
Hyper Text Markup Language
Hotmail Text Markup Language
Hypo Text Markup Language
CONCEPT
Web Design
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14
Which of the following is true of a critique?
It is typically accomplished by a written survey.
It is usually unorganized so that everyone can speak.
It is usually led by the client.
It is typically conducted by a facilitator.
CONCEPT
The Critique
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15
Which of the following is the best definition of a design brief?
CONCEPT
Plan
A guide for how to use company branding
A photo album containing a visual audit
A document that presents an overview of a design project
A special case that is used to hold design portfolios
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16
What is the term for document that is linked to time-based media?
A script
A storyboard
A narrative
CONCEPT
Storytelling
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17
Who presents a design during a critique?
A participant
The client
The facilitator
The creator
CONCEPT
Describing the Work
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18
What can be learned by analyzing the strengths and weaknesses of a design?
The technical requirements that are necessary to build the design
What does and does not work in the design
Whether the design will be done on time
CONCEPT
Critically Analyzing the Work
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19
Who writes a summary of critique findings?
The presenter
The client
A participant
The facilitator
The presentation of data in a visually-digestible format
The presentation of complex data in a complex format
The presentation of simple data in a complex format
CONCEPT
Infographics
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21
In the refinement process, what is something on which a designer, clients, and peers would collaborate?
A mindmap
A prototype
A design brief
CONCEPT
Refinement
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