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Southern New Hampshire University
GRA-101 Basic Design and Color Theory
Questions and answers for Exam 2
1
When considered as a group, which inks are known as the "four color process?"
Red, yellow, blue, and black
Red, green, blue, and yellow
Cyan, magenta, yellow, and black
Cyan, magenta, yellow, and blue
CONCEPT
Subtractive Color
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2
In which instance would a decorative typeface work best?
Headline or initial capital letter
Small captions below interesting pictures
Body copy for substantial amounts of text
Listing detailed instructions that require viewers to focus
CONCEPT
Italic, Script, and Decorative Type
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3
What is the rst thing to consider when working on a page layout for a print design?
The printing process
Understanding your audience
Completing a rst draft
Maximizing readability
CONCEPT
Applications of Layout
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4
What is a common size for a margin of an 8.5" x 11" page?
3/4 inch
1/4 inch
1/8 inch
CONCEPT
Type Alignment
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5
Which of the following correctly describes the process of creating a tint?
Tint: a hue - black = lighter color
Tint: a hue + black = darker color
Tint: a hue - white = muted color
Tint: a hue + white = lighter color
CONCEPT
Tints, Tones, and Shades
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6
The logos associated with Google products and services could be described as a(n) system
of logos.
CONCEPT
secondary
analogous
achromatic
additive
Color in Context
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7
The .ttf font format le extension corresponds to which font type?
TrueType font
Postscript Type 1
OpenType font
CONCEPT
Inuence of Technology
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8
What is the name for dened blocks of space that contain images or type?
Margins
Columns
Alleys
Spreads
CONCEPT
Organizing Space
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9
Which of the following is the name of a type family?
Italic
Expanded
Bold
Bodoni
CONCEPT
Describing Type
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10
Which text alignment method is being used on this book cover?
Left alignment
Justied alignment
Right alignment
Centered alignment
CONCEPT
Layouts in Context
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11
Which of the items below is a property of color?
Weight
Direction
Temperature
Rhythm
CONCEPT
Properties of Color
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12
Which of the following are tertiary colors?
Orange-yellow, green-red, and blue-white
Yellow-green, red-orange, and black-violet
Red-orange, blue-green, and red-violet
Blue-violet, yellow-white, and green-red
CONCEPT
The Color Wheel
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13
What is the size of a typical U.S. page?
8" x 11"
8.5" x 11"
8.5" x 10"
CONCEPT
Type & Image
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14
As it relates to font classications, what does the term "transitional" mean?
Its ability to boost visibility, from near and far distances
The radical shift from traditional typography that was seen until a
particular point in time
The time between the font classications of Old Style and Modern
The absence of serifs and uniform thickness of stroke
CONCEPT
History of Type
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15
Which letters in the sentence below contain ascenders?
The cat took a nap on the bed.
h, b, t, k, d
k, d, t, o, e
n, k, p, t, a
t, e, o, a, k
CONCEPT
Size
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16
Which color is most representative of vibrancy, energy and playfulness?
Green
Orange
Blue
Yellow
CONCEPT
Applications of Color
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17
What is the term for a secondary (but prominent) line of text below a title?
Headline
Body copy
Sub-headline
Caption
CONCEPT
Hierarchy
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18
Which letters in the sentence below are bold?
k, a, c, o, w
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19
In the additive color model, which color is created when all three primary colors are mixed
together?
White
Black
Cyan
Magenta
CONCEPT
Additive Color
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20
Which one of the hue pairs below is an example of complementary colors?
Magenta and green
Blue and orange
Cyan and blue
Red and pink
CONCEPT
Color Relationships
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21
Which term describes the spacing between letter pairs in a headline, often adjusted to make the white
space visually even?
CONCEPT
Spacing
Leading
Line spacing
Kerning
Tracking
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22
Which of the following is a style known for its fun and dynamic use of elements?
Rebus
Circus
Silhouette
Mondrian
CONCEPT
Common Layout Styles
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23
How can type be used in creative design?
By using bold, sans-serif fonts
By organized use of margins, alleys and gutters
By clever use of its size, color and placement
CONCEPT
Type in Context
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24
Which of the following is true about the International Style?
Known for its use of serif typefaces
Known for its focus on primary colors
Known as the "Swiss Style"
Known for its symmetry
CONCEPT
The Grid
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