Southern New Hampshire University
GRA-101 Basic Design and Color Theory
Questions and answers for Exam 1
1
Which is true of the principle of unity?
It is widely believed that unity is the main goal of any piece.
Repetitive use of similar colors is an important way to achieve unity.
Symmetrical placement of elements in a design is a key to unity.
CONCEPT
Unity
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2
What is the Kuleshov Effect?
A film technique that creates drama by showing conflicting images
Which of the following design elements are most apparent in this painting?
Color, line, and shape
Pattern, texture, and color
Shape, dot, and form
Space, line, and pattern
CONCEPT
Elements in Context
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6
Which statement best describes omniphasism?
A sensory-based theory related to how we see images in daylight.
Viewers combine all of their experiences to make sense of
what they see.
Viewers construct something in their minds after first making sense
of it symbolically.
Background and sensing are used to equal comprehension.
CONCEPT
Other Theories
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7
In semiotics, a sign is .
something that stands for something other than itself
a precise system for telling you something visually
something that makes a viewer think about an object
CONCEPT
Semiotics
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8
Which of the following definitions is correct?
Space is the area surrounding form and any other positive
elements.
Shape is an area within a two-dimensional surface that extends to
a specific direction or position.
Figure/ground lays the foundation for a designer's composition.
Framing is typically understood by negative spaces.
CONCEPT
Space
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9
Which of the statements below best describes the Gestalt Law of Continuity?
The eye follows items that share common traits.
The eye naturally follows the smoothest path.
The eye is drawn to elements in a group.
The eye fills in missing information to make a whole.
CONCEPT
Gestalt Theory
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10
Which attribute is noted for its relationship to geometric form, as opposed to organic form?
Gradient
Lightness
Darkness
Chiaroscuro
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13
How is proximity shown in the photo?
The man is placed behind the children because he is taller.
The two children are the subject of the photo, and are
grouped together in the foreground.
The fishing poles tell a story about the photograph.
The trees overlap each other in the background.
CONCEPT
Proximity
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14
In visual design, what does the rhythm principle emulate?
Time
Structure
Texture
Stroke
CONCEPT
Rhythm
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15
Which of the following lists contains only principles?
Proximity, value, scale, contrast
Rhythm, shape, scale, value
Balance, scale, proximity, rhythm
Contrast, unity, shape, emphasis
CONCEPT
Principles in Context
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16
What is needed to help determine the scale of an element?
CONCEPT
Scale
Contrast
Balance
Proportion
Shape
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17
What do areas of black and white values next to each other create?
Low contrast
Focal point
High contrast
Visibility
CONCEPT
Contrast
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18
What happens to texture when it is viewed up close?
CONCEPT
Texture
The form shows more detail in the texture.
The surface activity shows contrast.
The texture design disappears.
Pattern can often be seen within the texture.
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19
Which of the following statements is true about the image below?
The image has an off-center axis.
The focal point is centered in the middle of the design.
There is tension between the different objects in the design.
CONCEPT
Balance
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20
occurs when a viewer's recall of all images ever seen affects the interpretation of images.
Expectation
Microwaves, FM and AM radio waves, infrared light, and long
radio waves
X-rays, microwaves, long radio waves, and ultraviolet
Gamma rays, X-rays, ultraviolet, and microwaves
Ultraviolet, infrared, AM and FM radio waves, and long radio waves
CONCEPT
How We See
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23
Which of the following features can be defined by contour lines?
CONCEPT
Line
Proximity
Depth
Dimension
Balance
Value
CONCEPT
Principles Overview
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26
Which statement relates to the sensory communication model?
Focuses on data that enters the brain
Focuses on the viewer’s prior experience
Focuses on the viewer’s personal interpretation
CONCEPT
Visual Communications
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