Design

using H&M website

http://www.hm.com/us

For this final stage of your makeover project, you will fine-tune your project summary and format it for presentation based on your rough draft from last week. Package your presentation in a manner that could be e-mailed, printed, or presented on-screen to your client.

Combine in a single PDF:

• An example of the existing site page prior to the start of the makeover.
• Your initial analysis of purpose, audience, and other factors that contributed to your design decisions.
• An example of how the site would look after your makeover is complete: the home page and at least one interior page. Also include finished versions of the site’s smartphone and tablet designs.
• Finalized style guide with color, typography, imagery, and any other repeated design elements.
• Support these design elements with one unified written rationale summary from the ideas you have already constructed regarding typography, visual elements, and overall layout. If your user testing brought focus to one or more aspects of your screen design that may need to be revisited or revised, be sure to express that somewhere in your presentation. Your rationale summary needs to reflect your final design.