Design

profileLEENA4506
paper2.pdf

Dear Client,

I have got the pleasure to go to your website and the fashions and designs. It is a well-

designed website but has got a number of suggestions that may be helpful for the same site for its

success in dealing with the advertisements. I am a Graphic Design student from the Future World

Institute and am currently considering the fashion and design of the recent technology. In my

area of specialization with the experience have gained I have a couple of suggestions for you.

From the look of the web page, the spacing is not well utilized and the image or the

fashions that are portrayed and displayed in the picture are quite big, taking a lot of space in the

process of scrolling to find another design. The spaces that should be used should be well

distributed from one design to another so has to catch the attention of the buyers. In this case, I

can suggest that the size of the images for the designs to be reduced such that space can be well

used, to avoid the aspect or a lot of scrolling by the client or the buyer.

!

From the web this is the size of the image, this is quite big for advertisements, the images

should be able to take a short space and be as many as possible to give the buyer an opportunity

to compare in a single line of images rather than scroll down through the web page to find

another picture or another design. A good example that should be used is;

! !

The images in the advertisement scheme should be arranged in a manner that can be

compared easily to the buyer. The use of the space in the second image is bitterly used as

compared to the first image showing the fashion with the lady sitting on a chair has much of the

space wasted in the background. Another good example that I can suggest is;

!

Now, this is how the features of the website should look like and have the price tags for

every single fashion or cloth that may be put on display. The wide variety of the products take

the attention of the buyer to concentrate on what she or he needs to choose and buy. This design

increases the buying power of the customers and motivates them to frequently check on the new

arrivals.

Finally, is the Home page log for the website that has only the abbreviations, this should

be done in full words to know the name of the dealer for the home fashions and the designs used.

The full abbreviation of the web page will tell us more about the website and what are the deals

that are dealt with, but not this as shown on the page;

!

All in all, a well-established site should speak to itself and to the public through writing

and through the nature of the graphics that are done in the picture. Therefore, those are some of

the suggestion that I could put across to the above website.

References

http://www.hm.com/us