Major Gifts

Every organization should have a major donor strategy as part of its fund development plan. Given that major donors often are committed to the organization over a long-time period and these gifts can be large, a major donor strategy is a critical element of the organizational funding portfolio. Assume you are leading the fundraising efforts of the selected nonprofit organization (United Service Organization). Give a summary for your executive director arguing the case for the introduction of major giving techniques to parallel other fundraising strategies. Explain who the major donors might be and outline what information you would gather about these major giving prospects. Finally explain how you would address any challenges you might face in soliciting major donors. Cite all work.