Discussion Assignment 4.1

Southwest Airlines' Strategy and Process

For this discussion, address the following:

· Review the 2014 case study, "Southwest Airlines Operations – A Strategic Perspective," from your readings this week. Describe Southwest Airlines' strategy and process, and then respond to the following questions in view of your knowledge about expanding capacity:

• Why       is Southwest successful?
• Would       it be advisable for your client company to borrow anything from Southwest       Airlines' strategies and/or processes? Be specific in your answer,       explaining either why you believe it would be a good idea, or why none of       the strategies or processes described in this article are a good fit.

Resources

· Discussion Participation Scoring Guide.