Discussion Assignment 4.1

Southwest Airlines' Strategy and Process

For this discussion, address the following:

· Review the 2014 case study, "Southwest Airlines Operations – A Strategic Perspective," from your readings this week. Describe Southwest Airlines' strategy and process, and then respond to the following questions in view of your knowledge about expanding capacity:

. Why is Southwest successful?

. Would it be advisable for your client company to borrow anything from Southwest Airlines' strategies and/or processes? Be specific in your answer, explaining either why you believe it would be a good idea, or why none of the strategies or processes described in this article are a good fit.

Resources

· Discussion Participation Scoring Guide .

·

Use the Internet to complete the following:

· Read Srinivasan's 2014 article, " Southwest Airlines Operations – A Strategic Perspective ."

LINK: http://airline-industry.malq.net/southwest-airlines-operations-a-strategic-perspective/

Audiovisual Materials-SEE LINKS BELOW

Use the Internet to complete the following:

· View the " Southwest Airlines: Our Purpose and Vision " video. Note: Closed captioning is provided at the link.

LINK: https://www.youtube.com/watch?v=eGxMf88I5g4

· View the Stern Speakers video, " Gary Pisano on Southwest Airlines Strategy " |  Transcript .

LINK: https://www.youtube.com/watch?v=XxU83BL_QDE

· View Johansen's video, " Southwest Airlines Day in the Life of a 25 Minute Turn " |  Transcript .

LINK: https://www.youtube.com/watch?v=z7p14girYrc