4.10 customer management(2)

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MARK3014SeminarPreparation-Copy11.docx

Situation Overviews

Seminar Preparation - Individual preparation

Seminar 16 focuses on revisiting the situation your chosen company was in based on CW1 where you reviewed theie current customer management practice. Students will work in groups based on their chosen company for CW1 and present their common findings.

· Summarize three issues faced by your organization highlighting what they are nolt doing well.

· What are competitors doing better based on the above?

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