4.10 customer management(2)
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Week24_SeminarSlides_Automation1.pptxCUSTOMER MANAGEMENT (MARK3014) Seminar 21 - Marketing Automation
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How To Build A Lead Generating Funnel With Chatbots
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10 mins Activity- Discuss Draft Answer and Present to Class
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Slides 6&7 have short videos showing what could go wrong with automation and data management.
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Amazon :What they know about us
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Video: Amazon: What They Know About Us - Panorama · BoB (learningonscreen.ac.uk)
Reading: Addressing the Issue of Data Mismanagement - Fund Data Management System | Fundipedia
Notes
Former high-level insiders describe Amazon’s huge, obsessive data-gathering operation, which enables the company to use what it knows about us to shape not only the future of retail but the workplace and technology too
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Video Link: https://youtu.be/Q91nvbJSmS4
BBC Story: Facebook sued for 'losing control' of users’ data - BBC News
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Any Questions?
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