4.10 customer management(2)
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W25AdditionalCW2SupportSlides1.pptxCUSTOMER MANAGEMENT Week 25 Introducing THREE First Class Exemplars
CW2 Formative Feedback
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Thursday 21st March will come to the class – Lee Paxman-Clarke
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Agenda
Introducing THREE first class exemplars (can be accessed through Assessment folder on LZ and Padlet)
Going through student drafts and offering formative feedback
THREE First Class Exemplars What Can You Take Away From Them?
An Attractive Title Page
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An Attractive Title Page
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An Attractive Title Page
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Reflection
Take note how you can improve your title based on these examples.
Well designed Table of Contents
Make Your Life Easy and Use CW2 Template on Assessment (Coursework 2) Folder on Learning Zone.
Reflection
Take note how you can improve your Table of Contents based on these examples.
Section 1 – THREE mini tables for each subsection
Reflection
Take note how you can improve your SMART Objectives and Digital Strategies based on these examples.
Section 1 Justification Example 1
Why focusing on this particular consumer segment?
Why Facebook?
Why this particular marketing metric?
Critical evaluation of this metric?
The relation between the proposed objective and digital strategy?
Section 1 Justification Example 2
Why proposing this particular digital strategy?
Section 1 Justification Example 3
Why proposing engagement?
Why this particular digital strategy?
Critical evaluation / analysis
Critical evaluation / analysis
Evidence from your research
CW2 Formative Feedback
Please bring CW2 draft to the seminar to get formative feedback from your tutor.
Thank You
Any Questions?
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