4.10 customer management(2)

CW2 anonymous marking enabled

Submission date: 31-Mar-2022 05:00AM (UTC+0100) Submission ID: File name: P Word count: 3138 Character count: 18413

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FINAL GRADE

83/100

CW2 GRADEMARK REPORT

GENERAL COMMENTS

Instructor

What went well

Objectives are SMART, justified well.

Additional research carried out, well done.

Argument building noted with some level of critical analysis evident. 

Able to draw on contemporary issue e.g. Covid in your discussion.  

What could be improved

Strategies justified albeit strategy 1 and 2 overlap with social media. 

Could have been defined  content marketing in strategy 2

Overall, this is outstanding work demonstrating engagement, application, critical analysis and synthesis. Well done. 

QM

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Anonymous marking

Anonymous marking enabled

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Comment 1

good one. 

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Comment 2

competitor included , good. 

Comment 3

good. 

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Comment 4

good. 

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Comment 5

Should have included screenshots within report

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RUBRIC: 2022 CM CW2

OBJECT& STRAT (10%)

FAIL (0)

VERY POOR (25)

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

EXCELLENT (90)

DISTINCTION (100)

JUST STRATEG (20%)

FAIL (0)

VERY POOR (25)

82.50 / 100

80 / 100

Objectives not identified/applied. Fails to provide digital strategies

Very poor outline of objectives and these do not necessarily meet SMART criteria. Provides very poor digital strategies and this not linked to objectives

Poor objectives outline and these do not necessarily meet SMART criteria. Provides poor digital strategies with some weak link to objectives

Reasonable objectives outline. Provided basic understanding of objectives meeting some SMART criteria. Reasonable digital strategies provided with some link to objectives

Provides effective objectives linked clearly to key Customer Lifecycle stages/terminology. Objectives satisfactorily meet SMART criteria. Satisfactory digital strategies provided with some link to objectives

Good objectives outline and these clearly linked to SMART criteria & Customer Lifecycle stages/terminology. Good digital strategies provided with clear links to set objectives

Very good objectives outline that displays a thorough ability to construct and organise arguments. Objectives are clearly linked to SMART criteria & Customer Lifecycle stages/terminology. Very good digital strategies provided with clear links to set objectives

Outstanding objectives outline that displays a thorough ability to construct and organise arguments. Objectives are clearly linked to SMART criteria & Customer Lifecycle stages/terminology. Outstanding digital strategies provided with clear links to set objectives

Excellent objectives outline that displays a thorough ability to construct and organise arguments. Objectives are clearly linked to SMART criteria & Customer Lifecycle. Excellent digital strategies provided with clear links to set objectives. Framing of objectives demonstrates excellent and up to date knowledge.

Objectives outline that displays a thorough ability to construct and organise arguments. Objectives are clearly linked to SMART criteria & Customer Lifecycle. Digital strategies provided with clear links to set objectives. Framing of objectives demonstrates excellent and up to date knowledge.

80 / 100

Screenshots market trends or evolving behaviour not shown

Justification with some indication of one of the following: screen shots, market trends or consumer behaviour

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

EXCELLENT (90)

DISTINCTION (100)

DISCUSSION (20%)

FAIL (0)

VERY POOR (25)

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

Justification with some indication of two of the following screen shots, market trends or consumer behaviour

Somewhat fair justification showing evidence of screen shots and trends

Fair justification of objectives and strategies supported by satisfactory evidence e.g., screenshots, market trends and consumer behaviour.

Good of objectives and strategies supported by satisfactory evidence e.g., screenshots, market & consumer behaviour trends.

Very good justification of objectives and strategies supported by satisfactory evidence e.g., screenshots, market & consumer behaviour trends.

An outstanding justification that is supported by relevant evidence (screenshots, market trends and consumer behaviour).

Excellent justification of objectives and strategies. Justification demonstrates exceptional understanding of relevant objectives and these are tied in well to strategies in formulating a rich rationale.

Justification of objectives and strategies. Justification demonstrates exceptional understanding of relevant objectives and these are tied in well to strategies in formulating a rich rationale.

80 / 100

Failure to cite credible academic sources. At times poor quality sources are used.

Very poor identification of relevant information and data related to the context. Fails to analyse the information with a view to developing fully justified interventions. Very limited evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion.

Poor identification of relevant information and data related to the context. Fails to analyse the information with a view to developing fully justified interventions. Limited evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion. The discussion tends to be somewhat descriptive

Somewhat fair identification of relevant information and data related to the context. Achieves to analyse the information with a view to developing justified interventions. Somewhat fair evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion

Fair identification of relevant information and data related to the context. Achieves to analyse the information with a view to developing justified interventions. Fair evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion. The discussion tends to be fairly critical in significant areas.

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

EXCELLENT (90)

DISTINCTION (100)

METRICS (10%)

FAIL (0)

VERY POOR (25)

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

Good identification of relevant information and data related to the context. Achieves to analyse the information developing justified interventions. Good evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion. The discussion develops

Very good identification of relevant information and data related to the context. Achieves to analyse the information developing justified interventions. Good evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion. The discussion develops very good critical analysis in significant areas.

Outstanding identification of relevant information and data related to the context. Achieves to analyse the information developing justified interventions. Good evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion. The discussion develops outstanding critical analysis.

Excellent identification of relevant information and data related to the context. Achieves to analyse the information developing justified interventions. Good evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion. The discussion develops excellent critical analysis.

Identification of relevant information and data related to the context. Achieves to analyse the information developing justified interventions. Good evidence of reading on some relevant Customer Management theories & literature for an informed and critical discussion. The discussion develops excellent critical analysis.

80 / 100

No indication of relevant metrics

Achieves to identify & define at least one metric

At least one relevant metrics are identified

Somewhat fair ability to identify & define of at least two metrics

Fair ability to identify & define at least three metrics.

Good identification & definition of at least three metrics.

Very good identification & definition of at least three metrics.

Outstanding identification & definition of at least 4 metrics

EXCELLENT (90)

DISTINCTION (100)

DISCUSSION (10%)

FAIL (0)

VERY POOR (25)

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

EXCELLENT (90)

DISTINCTION (100)

READERSHIP (10%)

FAIL (0)

VERY POOR (25)

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

Excellent identification & definition of five metrics.

Identification & definition of five metrics.

80 / 100

Metrics only listed without follow up discussion

Provides generalised discussion of metrics and this is not always applied effectively to the context.

Provides poor and descriptive evaluation of metrics and this is not always applied effectively to the context. Insufficiently developed & justified.

Provides somewhat fair metrics evaluation and this is supported to a very limited extent to context

Provides satisfactory metrics discussion and this is linked satisfactorily to context.

Good metrics discussion and this is linked well to context.

Very good metrics discussion and this is linked well to context.

Outstanding metrics discussion and this is linked well to context.

Excellent metrics discussion and this is linked well to context.

metrics discussion and this is linked well to context.

90 / 100

No citation No indication of relevant sources

Very poor identification of relevant sources to support discussion

Poor identification of relevant sources to support discussion

Somewhat fair identification of relevant sources to support discussion

Satisfactory identification of relevant sources to support discussion

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

EXCELLENT (90)

DISTINCTION (100)

MET LINK (5%)

FAIL (0)

VERY POOR (25)

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

EXCELLENT (90)

DISTINCTION (100)

CONCLUSION (10%)

FAIL (0)

Good identification of relevant sources to support discussion

Very good identification of relevant sources to support discussion

Outstanding identification of relevant sources to support discussion

Excellent identification of relevant sources to support discussion

Identification of relevant sources to support discussion

80 / 100

No link to any strategy.

Superficial link to strategy

Limited link to strategies provided

Somewhat fair link to strategies provided

Fair link to strategies provided

Provides good link to strategies

Provided very good link to at least two strategies

Provided outstanding link to at least three strategies

Excellent link to at least three strategies and these draw on ability to use multiple strategies/metrics. Extensive use of relevant Customer Management terminology throughout.

Link to at least three strategies and these draw on ability to use multiple strategies/metrics. Extensive use of relevant Customer Management terminology throughout.

90 / 100

Fails to provide any conclusion

VERY POOR (25)

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

EXCELLENT (90)

DISTINCTION (100)

ADMNISTRATIVE (5%)

FAIL (0)

VERY POOR (25)

POOR (35)

BARE PASS (40)

SATISFACTORY (50)

Does not draw good & key insights from report.

Limited insight drawn from report

Somewhat fair ability to highlight how chosen telecommunications provider can benefit from digital CRM

Fair ability to highlight how chosen telecommunications provider can benefit from digital CRM

Good ability to highlight how chosen telecommunications provider can benefit from digital CRM

Very good ability to highlight how chosen telecommunications provider can benefit from digital CRM

Demonstrates an outstanding ability to highlight how chosen telecommunications provider can benefit from digital CRM

Demonstrates an excellent ability to highlight how chosen telecommunications provider can benefit from digital CRM

Ability to highlight how chosen telecommunications provider can benefit from digital CRM

90 / 100

No citations provided

Some sources used are not acknowledged in the text and reference list, using correct academic citation – including online sources. Limited communication, organisation and presentation of information. Fails to communicate information appropriately and accurately using clear, accurate English, well organized and well presented, with flow and progression. Graduate skills- Graduate Employability Skills: Very poor referencing. Familiarise with Harvard referencing convention

Some errors in Harvard referencing . Poor communication, organisation and presentation of information. Fails to communicate information appropriately and accurately using clear, accurate English, well organized and well presented, with flow and progression. Poor referencing. Familiarise with Harvard referencing convention

Somewhat fair referencing. Reasonable communication, organisation and presentation of information. Fails to communicate information appropriately and accurately using clear, accurate English, well organized and well presented, with flow and progression. Reasonable referencing. Familiarise with Harvard referencing convention

Satisfactory referencing. Satisfactory communication, organisation and presentation of information. Satisfactorily and accurately communicates

GOOD (60)

VERY GOOD (70)

OUTSTANDING (80)

EXCELLENT (90)

DISTINCTION (100)

information using clear, accurate English, well organized and well presented, with flow and progression. Fair referencing. Familiarise with Harvard referencing convention

Good referencing. communication, organisation and presentation of information. Achieves to communicate information appropriately and accurately using clear, accurate English, well organized and well presented, with flow and progression. Graduate skills- Graduate Employability Skills: Ability to relate theory to professional practice. Good referencing

Very good referencing, communication, organisation and presentation of information. Achieves to communicate information appropriately and accurately using clear, accurate English, well organized and well presented, with flow and progression. Graduate skills- Graduate Employability Skills: Ability to relate theory to professional practice. Very good referencing

Outstanding referencing skills. Communication, organisation and presentation of information. Achieves to communicate information appropriately and accurately using clear, accurate English, well organized and well presented, with flow and progression. Graduate skills- Graduate Employability Skills: Ability to relate theory to professional practice. Excellent good referencing

Excellent referencing skills, communication, organisation and presentation of information. Achieves to communicate information appropriately and accurately using clear, accurate English, well organized and well presented, with flow and progression. Graduate skills- Graduate Employability Skills: Ability to relate theory to professional practice. Outstanding referencing

Referencing skills, communication, organisation and presentation of information. Achieves to communicate information appropriately and accurately using clear, accurate English, well organized and well presented, with flow and progression. Graduate skills- Graduate Employability Skills: Ability to relate theory to professional practice. Outstanding referencing