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Cross-cultural Comparative studies have raised a lot of interest from researchers
worldwide who seek to identify the different variations in worldwide cultures. However, in their
research, there are challenges that they face in evaluating the subject matter for various coming up with research, the outcome should always be relatable and usable by
people in different areas. Cultures are not similar, and their practices vary sharply. However,
there are dynamic shifts that have convoluted and diluted culturalism all over the world. These
aspects have posed a significant challenge in cross-cultural research. Challenges include
multilingualism, globalization, and technology (Brislin, 1976).
In many countries, the adoption of official languages has watered down the significance
and use of native languages in promoting cultures. As a result, people of various cultures have
resorted to adopting the official languages at the detriment of the native languages impeding the
subjective study of culture. Globalization has also contributed to the eradication of cultural
authenticity (Elmer, 2002). Intermarriages and associations of many kinds have made individuals
adopt new cultures and practices to the detriment of their cultures. It has therefore created a
dilemma in finding sample sizes that are free from taint and stain. Finally, technology has posed
a significant challenge as well. The informational explosion and interconnection of people have
created an interlock where people gradually lose their identity for trends and practices driven by
urban populations. It will therefore be essential to confine research studies to rural regions where
it is assumed that cultures are more preserved in those areas compared to urban areas where there
is a lot of interaction and cultural exchanges, which stains the sample size and affects the quality
of the research (Elmer, 2002). The quality of the research study is vital.
Brislin, R. W. (1976). Comparative Research Methodology: Cross-Cultural Studies.
International Journal of Psychology, 11(3), 215–229.
Elmer, D. (2002). Cross-Cultural Connections: Stepping Out and Fitting In Around the World
(53187th ed.). IVP Academic.
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