OGX BEAUTY PRODUCT LAUNCH
PROJECT MANAGEMENT
Product and Packaging Requirements
Since its inception in 1999, OGX has been
enthralled by brilliant ideas, and its clients
recognize the difference its inventive and
results-oriented concepts make. Straight-up
design is not the only way OGX brings creative
ideas to life. OGX can also help people
determine the best strategy to promote and
improve their businesses through digital, video,
newspaper, social media, or predicting the
future.
What motivates OGX is to bring different brands
to life across various media. Despite varying
business costs or objectives, firms can count on
a high degree of originality and forensic
precision. OGX has a wealth of expertise and is
continually learning new things. They are
always looking for new sources of inspiration,
studying from them and publishing the results
with their clientele. OGX helps people design
exceptional outcomes in whichever sector they
are positioned in. OGX is a specialist in B2B,
D2C, B2C, and corporate communications
campaigns.
Originality inspires OGX, reflecting on what
they are doing, from how the company creates
and packs its goods to the actual, diverse, and
photo editing people representing the brand.
OGX vow to learn what people like about
themselves so that they can utilize science to
assist clients in appreciating it even more. OGX
attempt to create an unforgettable experience by
utilizing only the highest quality and most
effective components (OGX | Global hair care
superstars | Dunk Design, 2022). Its pledges to
promote diversity by honoring, recruiting, and
designing products for people of various races,
ethnicities, religions, and styles. Its recipes are
constantly evolving by a group of scientists to
provide a spa-like experience with salon-quality
security and ingredient requirements. OGX
ingredients include Moroccan Argan oil, tea tree
mint, coconut milk, and shea butter. Its
treatments do not find ingredients that harm,
strip, or dry out hair.
A handful of the substances OGX do not use in
its preparations include parabens, formaldehyde
donors, plastic microbeads, and phthalates,
which are sulfated surfactants. Silicone-free and
colorant-free product lines have been introduced
to help all genders shine. Inclusive is at the heart
of all OGX does, from whom it recruits to who
promotes the firm and how OGX designs its
goods to accommodate a wide range of fabrics
and ‘dos. Inclusion impacts how OGX presents
itself globally: it actively promotes social
equality. By 2025, the firm plan to make all of
its bottles disposable (OGX | Global hair care
superstars | Dunk Design, 2022). It is working
on waterless alternatives that will reduce
baggage and decrease the amount of fuel used in
transportation. The primary objective of the
OGX project is to develop a new product; its
entry and segmentation plan targets Generation
z. The product is an Exfoliating+ Kaolin
Cleansing Clay Hair mask whose packaging
requirements need a net weight of 168g and a
price of £9.99. The product information is in
Appendix 1, and the company profile is in
Appendix 2.
The product will be used 2-3 times a week
before shampooing, allowing it to sit for 5-6
minutes. Its desired functions include cleansing
and exfoliating the scalp, balancing the pH,
detoxifying the scalp and hair, stimulating hair
growth, improving hair elasticity, and absorbing
excessive oil. The project scope includes
launching the new product, identifying the key
stakeholders, project exclusion, project
scheduling, project constraints: cost and time,
and recognizing the project risks. The product
leaves the rest of the hair refreshed by the
organic and mild component list (OGX | Global
hair care superstars | Dunk Design, 2022).
Rather than attempting to rectify or make the
hair appear ideal, it strives to make it more
significant than it currently is. The project’s
primary goal is to help OGX unveil a new brand
called Kaolin Hair Mask, designed for dry,
greasy, and regular hair. The item will only be
available in Europe and the United Kingdom.
Project Budgeting
When a firm embarks on a venture, it must
allocate resources and the associated costs. The
business must sketch these expenses from an
essential budget to ensure that it meets cash flow
and forecasts for profits. Project budgets are
calculated using a work breakdown and the
required resources and per-unit prices based on
fundamental values, normalized costs, and
charges from previous significant programs. The
project leader allocates costs to different project
elements, adds operational costs to cover
administrative expenses, and determines a
contingency sum in case of unforeseen
challenges. A project budget presents a thorough
estimation of all expenses that the project
supervisor will most likely spend before
completing the task (Kwon & Kang, 2019, p.
90). The entire expected cost of performing each
project during each stage of a project is a budget,
which helps set spending objectives and is
required for confirmation, ensuring resources
are available on schedule, and monitoring
performance.
A budget is a living document that constantly
monitors, examines, and updates as the project
progress. The target cost assists in decision-
making, including choosing whether to proceed
with the program or determining how much to
spend on specific project tasks. Forecasts inform
stakeholders about the amount of money
required (Techniques, 2022, para. 2). They give
the project managers a starting point to see if the
venture progresses in the right direction
(Kabeyi, 2019, p. 70). One may readily identify
areas that require attention if one knows money
available for project activities. Having the
correct human resources accessible is one of the
most challenging aspects of the project. The
project allocation can help businesses determine
what capabilities they will need and how long,
which is particularly valuable when staff is
employed on multiple initiatives (The Ultimate
Guide to Project Budgets | AIPM, 2022, para. 6).
The statement is a valuable management tool for
determining whether projects are on track to
fulfill company objectives.
Budgets aid in prioritizing duties that can be
done by teams within the constraints of available
resources, which may mean limiting objectives.
Still, one will be meeting expectations. It aids in
the development of future planning and strategy.
Labor, material procurement, and expenditures
are typical costs of budgeting initiatives. The
budget plan allows project managers to estimate
the cost at the outset (Musarat, Alaloul, and
Liew, 2021, p. 410). It allows project managers
to monitor whether the venture stays on a budget
throughout the project’s life cycle. The planned
project is obligated to stay within the allocated
budget to ensure that all the money is put to the
best possible use. The overall budget to launch
the new commodity is set at £300,000 and is
budgeted in Appendix 8.
Challenges and Sourcing Process
The project experienced several challenges
throughout its introduction, notably cost and
time limits. The project’s cost covers all
monetary resources needed to complete the
venture on cost and schedule. Cost refers to the
price of goods and includes labor, suppliers,
quality assurance, and other characteristics of
prices (Product Costs, 2022, para. 1). The time
restraint relates to the actual accomplishment
timetable, which comprises a deadline for each
design process and the dates for the end
deployment (What Are Constraints in Project
Management? 2022, para. 1). Materials,
licenses, personnel, and the economic effects of
members involved in the project are included in
the budget, which comprises variable and fixed
expenses (Yuan, Luo, and Shi, 2021, p. 6090).
Because a project needs money, assets are
strongly linked to cost limits on a project.
Without adequate capital allocation, the quality
of the project may suffer, as well as budget and
deadline setbacks. Therefore, project teams will
have to stick to a timetable to avoid challenges.
The five-step process included in sourcing
entails starting and organizing, selecting,
agreement writing, reviewing, and finalizing.
Detailed Formulation of the Product
Sinerga Raw Materials Lab conducts research
and development to expand Sinerga’s array of
cosmetic specialties and enhance product
formulation. R&D was the chosen raw material
built by the project team based on two pillars:
high technology and common environmental
effect (Raw Materials Lab, 2022). Their benefits
included facilitating the manufacture and
encapsulation of active raw materials, whereby
the team used high-performing procedures. It
used renewable energy sources and energy-
saving techniques (Raw MMaterialsLab, 2022).
Li.ami.aci, encapsulation, and micro more were
among sinerga’s unique technologies.
Lipoaminoacids, vegetable-derived compounds
with excellent dermo-affinity and performance,
are made using Sinerga’s unique method. The
technicians pooled their knowledge and talents
to develop novel ingredients to fulfill market
demands. Sinerga Trend Lab was a source of
inspiration for the innovation department by
guiding research in line with the real-world
dynamics of the skincare market (Raw
MaMaterialsab, 2022). In silico tests were used
to research active compounds. The materials
used in the product’s formulation are shown in
Appendix 3, with their benefits and prices.
Project Team and Plan
Project Plan
A program plan defines the project’s aims and
outcomes and the responsibilities and
approaches for attaining them. It indicates the
income the project will require and the finances
and schedules for success (Watt, 2022, para. 3).
A design phase outlines all work that should be
done by the team and each member’s duty. A
project schedule, resources required, WBS, a
project schedule, and a strategic plan are all
standard mechanisms of a scheme. The project
plan was estimated to take 14 days, starting on
March 28, 2022, and ending on April 14, 2022.
Project Team
Project teams consist of project managers and a
collection of persons who team up on a given
project to accomplish its objectives. It
encompasses the development manager, senior
project administration, and additional
individuals who may control projects but
achieve project-related actions (Narayanan &
Huemann, 2021, p. 455). The group comprises
members from numerous crews who have
explicit content and skills or the essential
knowledge base to accomplish the project’s
responsibilities. A project group’s structure and
features vary over time, but the task manager’s
purpose as the group captain remains reliable.
This project comprised three teams, including
squads 1, 2, 3, and 4. Team number 1 played
various roles, including formulation, budget
breakdown, analysis, risk analysis, stages of
product/ timeline, planting and manufacturing,
product launch, product development, and
product organization. Team number 2 roles
included: product and packaging, marketing and
samples, and quality assurance. Team number 3
roles involved: outlining the background of the
company, relevance – market and consumer,
market and company research, and project life
cycle, while the last team number 4 constructed
the timeline
WBS Diagram
WBS stands for “work breakdown structure,” It
takes various approaches to complete intricate
projects. A WBS helps assimilate scope, price,
and outputs into a unified platform by dividing
the work into smaller parts (Ulusoy & Hazır,
2021, p. 55). The task is defined and organized
using a work breakdown structure (WBS).
Allocating work approximations to particular
WBS sections helps quickly manufacture a
schedule to identify possible scope matters. The
project’s WBS is shown in Appendix 4.
Project Gantt Chart
Gantt chart describes a figure that helps plan,
manage, and pursue special events and project
incomes. It comprises a series of activities with
development blocks for each action.
Visualizations usually are used (Lee &
Shvetsova, 2019, p. 917). It is usually used in
significant businesses to construct software
engineering and form other products and
services. The plan’s Gantt chart is shown in
Appendix 5.
Critical Path
The utmost important policy for executing CPM
is creating a classical project, which comprises:
all activities required to finish the plan, the task
needs, and the duration of each action. The
critical path lists a series of project
responsibilities (Akhmetshin et al., 2019, p.10).
Teams define the critical route by finding the
most extended period of related events and
evaluating them from beginning to end.
Therefore, from the Gantt chart shown in
appendix 5, the project’s critical path is 55 days
since it is the most extended period the project
takes to accomplish.
Risk Assessment and Compliance Challenges
For the product to be launched, it must be
harmless to practice and observe guidelines to be
utilized. Therefore, several quality testing
rounds must be done to prove product safety.
The Project Risk Assessment and compliance
challenges include changing regulations,
product failure, safety issues, and the potential
ingredients ban (Robinson et al., 2020, p.460).
However, risk analysis plays a vital role in
recognizing and investigating potential matters
that could undesirably impact key commercial
enterprises or developments. Risk analysis was
conducted to mitigate the risks, while quality
assurance ensured consumers could trust and
rely on the launched product. Risks come in
various ways, and project members detect and
manage them.
Without a systematic risk analysis, a project will
not succeed since it will result in a low-impact
appraisal, lack of accountability, and ineffective
communication in and outside the team. As a
result, any program manager must establish a
sound risk management structure. Implementing
such a technique as a venture team culture
guarantees aware and concentrated risk
monitoring and assessment, desired project
success, timely and practical discussion of
project difficulties, and an outstanding team.
Risk analysis enables teams to assess the hazards
an individual or a company faces and determine
how the crew will establish decisions (Hirman et
al., 2019, p. 1188). Companies conduct Risk
Assessments by detecting risks and conniving
the likelihood of those dangers happening. After
firms have determined the significance of the
hazards they encounter, they can begin to think
of ways to control them successfully by deciding
to minimize the danger and share or accept it
while diminishing its significance. Appendix 7
highlights the probability of the occurrence of
the risks during the project.
Product Final Validation Advantages
Validation is the process of ensuring that you
have created the correct item and that it fits the
needs of your consumers. Analysis, inspection,
demonstration, and testing are the four methods
used to validate service (Modernanalyst.com,
2022). Based on the computed statistics
produced from lower framework end product
confirmations, analysis use computational
models and analytical tools to anticipate the
compatibility of a solution to stakeholder
requirements. When a sample, engineering
design, or fabricated, integrated, and the
integrated item is not accessible, analysis is
typically utilized. Analytical tools such as
simulating are used in the analysis. The
modification of a prototype is what a simulation
is that proves that using a finished product meets
stakeholders’ expectations as specified. It is a
simple validation of cognitive capability that
differs from examination in that it does not
collect extensive data.
In most cases, inspection is done to verify the
existence of physical design characteristics or
particular manufacturer identifiers. Project
Validation tries to prove or disprove whether the
project team can produce a project that meets the
owner’s strategic plan and ranges within the
authorized schedule (Altinok, Artuner, H. and
İpek, 2021, p.4). When it comes to reconciling
tangible advantages, teams create a template that
closely resembles the organization’s income
statement while also incorporating the physical
results of the project into the budget process. As
a result, the organization can define project
advantages and has recourse to a tool that
calculates subsequent financial year objectives
and deliveries. Adopting a program benefit
validation procedure for Business Improvement
initiatives improves ROI precision, project
reporting, and internal financial controls.
Managers can implement the procedure at any
maturity phase of an Advancement deployment
if the organization employs a project planning
portfolio database. When the model is combined
with a comprehensive database system, a
distribution has all of the components needed to
support a world-class governance framework
and the successful execution of continuous
business improvement.
The Product Validation Procedure verifies that
the completed product meets client requirements
in the planned operational contexts, with
validation conducted by anticipated controllers
and users. The validation factor is performed by
the life cycle phase and the location of the
finished product inside the framework. It
verifies that the final product performs as
expected when used in the designated setting.
Validation is done for each integrated and
confirmed final result from the most miniature
finished goods in an optimum system stem to the
top-level end product. Validation creates
evidence to ensure that goods at each level of the
system hierarchy meet the capabilities and other
operating requirements of the customer and
other relevant individuals (Altinok, Artuner, H.
and İpek, 2021, p.4). It verifies that the
individual has been completely assimilated into
the technology. It ensures that any issues
detected are adequately addressed before the
ultimate product is delivered (if the company’s
provider undertakes verification) or before it is
integrated with other items into an elevated type
of process conducted by the receiver.
Reference List
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Project Budgets | AIPM. Web.
Akhmetshin, E.M., Romanov, P.Y., Zakieva,
R.R., Zhminko, A.E., Aleshko, R.A., and
Makarov, A.L. (2019) Modern approaches to
innovative project management in
entrepreneurship education: A review of
methods and applications in education. Journal
of Entrepreneurship Education, 22, pp.1-15.
Web.
Altinok, Y.K., Artuner, H. and İpek, A.H. (2021,
December) Verification and Validation Methods
Selection Based on Goal-Oriented
Categorization for Simulations. In 2021 2nd
International Informatics and Software
Engineering Conference (IISEC) (pp. 1-5).
IEEE. Web.
Corporate Finance Institute. (2022) Product
Costs. Web.
Dunk Design. (2022) OGX | Global hair care
superstars | Dunk Design. Web.
Hirman, M., Benesova, A., Steiner, F. and Tupa,
J. (2019) Project management during the
Industry 4.0 implementation with risk factor
analysis. Procedia Manufacturing, 38, pp.1181-
1188. Web.
Kabeyi, M.J.B. (2019) Evolution of project
management, monitoring, and evaluation, with
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the development of project management as a
profession. Int J Sci Res, 8(12), pp.63-79. Web.
Kwon, H. and Kang, C.W. (2019) Improving
project budget estimation accuracy and
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identified and unidentified risks. Project
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Lee, S. and Shvetsova, O.A. (2019)
Optimization of the technology transfer process
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diagrams: Case study of the korean automobile
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Modernanalyst.com. 2022. What Are the Four
Fundamental Methods of Requirement
Verification? Web.
Musarat, M.A., Alaloul, W.S. and Liew, M.S.
(2021) Impact of inflation rate on construction
projects budget: A review. Ain Shams
Engineering Journal, 12(1), pp.407-414. Web.
Narayanan, V.K. and Huemann, M. (2021)
Engaging the organizational field: The case of
project practices in a construction firm to
contribute to an emerging
economy. International Journal of Project
Management, 39(5), pp.449-462. Web.
Robinson, C., Portier, C.J., Čavoški, A.,
Mesnage, R., Roger, A., Clausing, P., Whaley, P.,
Muilerman, H. and Lyssimachou, A. (2020)
Achieving a high level of protection from
pesticides in Europe: problems with the current
risk assessment procedure and
solutions. European Journal of Risk
Regulation, 11(3), pp.450-480. Web.
Sinerga. (2022) Raw Materials Lab. Web.
Techniques, P. (2022) Project Budgeting
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Ulusoy, G. and Hazır, Ö. (2021) Planning and
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Appendix
Appendix 1: Product information
Appendix 2: Company profile
Appendix 3: Detail Formulation table with
cost
Ingredients
%w/w
Function
Price
Aqua
To
100
Vehicle
Glycerin
1.50
Dispersing
Agent
0.0375
Hydroxyethylcellulose
1.0
Thickener
0.0016
Citric Acid
0.40
pH Adjuster
0.00026
Behentrimonium
Chloride and Isopropyl
Alcohol
2.50
Conditioning
agent
0.025 +
0.0125
=
0.0375
Cetyl Alcohol
2.50
Bodifying Fat
0.04
Stearyl Alcohol
2.50
Bodifying Fat
0.04
Kaolin
3.00
Scrub/abrasive
0.006
Gluconamidpropyl
Amino Propyl
Dimethicone
1.00
Conditioning
agent
0.056
Hydroxypropyl Guar
Hydroxypropyltrimonium
Chloride
2.00
Anti-static,
Frizz
Controlling
0.0438
Polyglycerin-10
0.20
Monitoring
Agent
0.002
Parfum (Fragrance)
.50
Fragrance
0.05
Total=
0.24
Appendix 4: WBS table
Appendix 5: Gantt Chart
Appendix 6: Formulation Per Unit
Ingredients
%w/w
Price
Aqua
To
100
Glycerin
1.50
0.0375
Hydroxyethylcellulose
1.0
0.0016
Citric Acid
0.40
0.00026
Behentrimonium Chloride and
Isopropyl Alchol
2.50
0.025 +
0.0125 =
0.0375
Cetyl Alcohol
2.50
0.04
Stearyl Alcohol
2.50
0.04
Kaolin
3.00
0.006
Appendix 7: Risk occurrence Probability
Threat
Source
Threat
Likeli
hood
Impac
t
Proba
bility
Risk
Likeli
hood
Risk
Ratin
g
Gluconamidpropyl Amino
Propyl Dimethicone
1.00
0.056
Hydroxypropyl Guar
Hydroxypropyltrimonium
Chloride
2.00
0.0438
Polyglycerin-10
0.20
0.002
Parfum (Fragrance)
.50
0.05
Total= 0.24
Mistake
or Batch
Inconsist
ency
(Manufa
cturing)
Produ
ction
failure
Mode
rate
Low
Medi
um
Likel
y
Medi
um
High
Likel
y
Medi
um
Brexit
Chang
es in
regula
tions
Signif
icant
Medi
um
High
Possi
ble
Medi
um
High
Signif
icant
High
Product
Recall
Chang
es in
regula
tions,
safety
issues,
Signif
icant
High
Very
Likel
y
High
Sever
e
Potent
ial
Ban of
any
ingred
ients
Appendix 8: Budget
Task
Budgeted
Amount
Task Budget breakdown
£ 75000
Detail Formulation cost
£ 100000
Budget breakdown
analysis (tasks) and
annual revenue
£ 100000
