Farm-to-Table and the Triple Bottom Line

Southern New Hampshire University

People, Planet, and Profit

QSO-321

Farm to table movement has increased in demand after the COVID 19

crisis due to the lack of jobs and vacancies and imported goods to be so

expensive to bear. Also, the crisis has made everyone realize that we can

create demand for local production more if we want to. So that awareness

has spread even greater because of the crisis. It is not difficult to implement

farm to table movement when you have supermarkets available and you can

make distributors a manageable margin to make the sales faster to grow the

farmer business and drive more production in order to meet the demand. as

a supermarket, we need to know about the possible increase in demand for

suitable products like fruit, herbs and vegetables. After that, we can

broaden the vision by providing restaurants, schools and grocery stores

according to their need and margin. There are separate ways to provide the

sales tactics by putting farm to movements on Sale like giving Off on prices

by 30-40 Percent like the brands these days apply to their products. This

would give advantage to products over imported items and would let the

local market grow. Another advantage we can create is through data

analysis about where we need the most demand for local products and

where local products are selling more then we can increase the sale there by

using those areas for specific marketing about those products.

With that discussion we have benefits for the supermarkets to implement

this strategy or principle. It will boost the market value and sustainability to

the business as there wouldn’t be any crisis to import anything. This also

would give the local market trust on the business to prefer product

promotion on our business thus providing the Brand value which we can

cash out. But there are risks involved in this too. It's about the shortage in

any stock that can leave the business miserable as well. Because this

happens a lot in the market that stock goes short due to incapacity of

production in the local market. That’s why the risk can be managed by

using the local assets like distributors and other third parties but that could

cost some extra margin.

Applying the farm to table principle means to establish PR with the local

business and that can provide the means to support the cause as a COO.

Building impact on the market needs PR with the local vendors and

providers, this can take time but also this will be the key factor for the

market to rely on supermarkets if they have what it takes.

References

Liza. (2022, December 10). Farm to table process: Tracking food through

the food industry [2023]. MindsetEco. Retrieved January 26, 2023, from

https://mindseteco.co/farm-to-table-process/

SupplyChainX. (n.d.). How farm-to-table really works. SupplyChainX.

Retrieved January 26, 2023, from

https://supplychainx.highjump.com/farm-to-table.html#:~:text=In%20this%

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