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The supermarket chain can adopt a few different ways for
incorporating farm-to-table principles into its operations while still
meeting the demands of the consumer such as sourcing readily
available products from local farmers, and engaging with farmers that
focus on sustainable farming practices. While procuring the products
that are not locally produced, the business must focus on integrating
innovation into its inventory management process. Such an approach
would enable the supermarket chain to store products that have
been transported from a distant region for a long duration of time
without impacting its quality or nutrient value (Naik & Suresh, 2018).
The incorporation of farm-to-table principles into the supply
chain of grocery business can give rise to benefits as well as
risks. Some of the associated benefits include the ability to
source and offer organic and natural products to the customers,
and the integration of sustainability and environmentally-
friendly approach into the value chain. Some of the risks that
may arise by incorporating farm-to-table principles into the
supply chain of grocery chain include the uncertainty relating to
the adherence to food quality standards, the possibility of
unsafe food handling which may lead to foodborne diseases
and illnesses and the limited knowledge relating to the proper
maintenance of hygiene practices by the supplier (Food safety
standards - controlling hazards from farm-to-fork. Biscuit
people, 2021).
In order to implement the farm-to-table principles, the
supermarket must make sure to focus on diverse aspects
relating to data and communication with the local farms. For
instance, it must collect data pertaining to the sustainable
practices that are adopted by them while producing vegetables,
fruits and other products. It must communicate about current
technologies that are implemented for producing the organic
products and they could work together to increase the
sustainability in the process. Data relating to the hygiene
practices and food safety standards that are adopted by the
farmers must also be collected by the supermarket to ensure
there is no compromise in terms of quality of the products.
The key factors or metrics that can help to determine whether
the COO supports the application of the farm-to-table
principles to the supermarket include the frequency of
communication and engagement with the local farmers, the
support extended to local farmers to strengthen their current
practices and the involvement of the COO in the creation of a
robust local food system. These elements can help to
understand whether the COO is interested to follow the
principles of farm-to-table or not while operating the
supermarket chain (Massey, 2021).
References
Food safety standards - controlling hazards from farm-to-fork. Biscuit
people. (2021, April 8). Retrieved January 25, 2022, from
https://www.biscuitpeople.com/magazine/post/Food-Safety-
Standards-Controlling-hazards-from-farm-to-fork
Massey, A. (2021, April 30). Farm to table: Building Local and Regional
Food Systems. SARE. Retrieved January 25, 2022, from
https://www.sare.org/resources/farm-to-table-building-local-and-
regional-food-systems/
Naik, G., & Suresh, D. N. (2018). Challenges of creating sustainable
agri-retail supply chains. IIMB management review, 30(3), 270-282
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