Paul’s Discount Tires and Repairs Strategic Business Plan
To: Mr. Steve Wilford, Paul's Discount Tires & Repairs Senior Manager
From: Luis Rivera
Subject: Strategic Plan for the Next Ten Years
The details in this memo are in response to the proposed strategic plan that
Paul’s Discount Tires and Repairs have for the next ten years.
A. I did not find anything wrong with the strategy. The strategy embraces
some of the most important business activities significant for corporate
growth. These include a commitment to the brand’s identity, translation of
the business strategy into operational activities, cost-cutting techniques,
and using core values to shape a strong company culture for future
progress.
B. e There is a later connection between the company’s objectives and its
limitations. Hence, this gives a clear view of the current performance of the
company and its future target for growth. The company has a well-
established competitive advantage incorporated in the strategic plan. Paul’s
Discount Tires and Repairs uses discounts to create a competitive strength
against its rivals. The company also offers low prices on repairs for vehicles
and other machinery. Another key competitive factor is the company’s
quality of work which creates consumer loyalty (Leinwand and Mainardi,
2016). Moreover, there is a high level of consumer satisfaction which
improves the company’s image among its current and prospective clients.
Paul’s Discount Tires and Repairs Company has a well-established plan that
will guide the company’s operations for at least ten years. The rich cultural
values have facilitated the company’s survival from the dread of the
coronavirus pandemic. Lastly, the cost-cutting technique shows that the
company is committed to maximizing profits.
C. The company can sustain the low pricing strategy as a competitive
advantage like Amazon. The company needs to maintain high-quality
services for its clients. Strategies to generate and address customer
feedback like using social media platforms can help the company increase
consumer satisfaction (Analytics, 2015). Thus, this means that pricing alone
is not a strategy that can help the company to maintain its position unless it
pursues other consumer satisfying niches.
D. e The strategy should integrate plans to increase the competitiveness of
the workforce. Such plans could be motivational aspects and training.
Salary increments, promotions, and job training to increase productivity will
help the company grow.
References
Leinwand, P., & Mainardi, C. R. (2016). A strategy that works: How winning
companies close the strategy-to-execution gap.
Harvard Business Review
Press.
https://www.strategy-business.com/feature/Creating-a-Strategy-
That-Works
Analytics, K. (2015). What is Strategy? Michael Porter explains common
Misunderstandings.
YouTube
https://www.youtube.com/watch?v=3Hd88eBgkw0
