FROM: Mariam Kolawole
TO: Steve Wilford
SUBJECT: Paul's Discount Tires &Repairs Business Strategic Plan
DATE: March 18, 2022
g A. What is wrong with this strategy?
g g There are a couple of things wrong with this strategy. Firstly, it is
very simple and it offers no specific goal or plan for how to achieve the set
goals. Secondly, there are many different processes and activities involved
in a strategy(Mastering Strategy, n.d., p.6). This strategy is lacking in that
aspect, it does not have the complexity a strategic plan is supposed to
have. In addition, for an organization to become successful and better than
its competitors, it must have a clear vision and mission which will help
target and direct the employee's efforts in one direction(Leading
strategically, n.d., Ch.2, P. 42). Even though the strategy includes sticking to
the organization's core values, it does not include the process of how the
core values would be implemented.
B. What is right about this strategy?
g The strategy includes providing the lowest price discount, vehicle
repairs, exceptional customer service, and quality work which is a good
ploy to get more customers and outshine the competitors. To outsmart or
trick competitors, a strategic ploy involves creativity( Mastering strategy,
n.d., P.9). The strategy also includes a commitment to hold on to their
values as a unit throughout the trying times, this shows how much they
value their customers.
C. We are the market leader in discount tires and repairs in our city,
indicating that we currently have a competitive advantage. Will we sustain
it with this strategy?
g Considering the company is already the market leader in the city, if
the small issues are addressed, the company is certain to meet its goals.
Since the strategy primarily consists of staying on this path, It will act as a
roadmap for implementing the company's strategy, achieving its objectives,
sustaining or improving its competitive advantage, and overcoming
challenges such as the repercussions of the COVID-19 pandemic. Specified
goals indicate where efforts should be directed; vague goals such as "do
your best" leave individuals uncertain of what to do(Leading strategically,
n.d., Ch.2, P. 43). With the company being specific about its goals, it will
help the employees and executives work towards achieving the goal
without any obstruction.
D. What is one thing we could do to improve on this strategy?
g One thing that could be done to improve the strategy is by
implementing the S.M.A.R.T. goals (Specific, measurable, aggressive,
realistic, and time-bound goals) (Leading strategically, n.d., Ch. 2, p.42).
Setting SMART goals for the company can help it develop a successful plan.
It allows the company to solve all its problems in a simple and effective
way, and since the plans do not have to be changed an excessive amount, it
would be a simple solution for all their problems.
Reference
Leading Strategically, n.d. Retrieved from
https://leocontent.umgc.edu/content/dam/equella-
content/bmgt495/Chapter2Leading_Strategically.pdf
Mastering Strategy, n.d. Retrieved from
https://leocontent.umgc.edu/content/dam/equella-
content/bmgt495/Chapter_1Mastering_Strategy.pdf
