TO: Steve Wilford
FROM: Kendra Dial
RE: Business Strategy Plan Review
DATE: March 20th, 2022
A.What is wrong with this strategy?
Generating a good strategy takes some time since creating strategies
comprises different processes that should clearly be articulated. A well-
thought of strategy is comprised of five key elements, which are plan,
pattern, ploy, position, and perspective (Mintzberg, 1987., P. 11). In this
case, the strategy looks very general and inexplicit. While it indefinably
expresses the mission of the organization, it does not have strategic
thoughts and simply focuses on what the company is currently doing.
Strategic ideas and steps to follow to meet the company’s future goals and
objectives have not been included in the plan. The strategic plan should
include the identified elements while considering the vision, mission, and
goals the organization ought to meet.
B. What is right about this strategy?
The strategy establishes the key mission for the company, which sets its
identity to its stakeholders. This is essential for the customers to know what
the company is all about and what is expected from the employees. The
strategy as well as a good ploy creates a competitive edge for the business.
As such, it stands out amongst its competitors. The competitive advantage
is set through providing customers with quality products at a fair cost,
unlike its competitors. Similarly, due to the pandemic, the strategy mentions
cutting costs to its customers to overcome hardships created by the
pandemic (Savitri & Naili, 2020., P. 62)
C. We are the market leader in discount tires and repairs in our city,
indicating that we currently have a competitive advantage. Will we sustain
it with this strategy?
Competitive edge can be sustained through this strategy. However, it is
very important to maintain the core values of offering the lowest price
discount on vehicle repairs and tires and giving quality services. Essentially,
goals and objectives should be well defined to be on a common
goal/mission. As such, the future of the company will be known and will
stay ahead of its competitors. Further, it is essential to remain innovative
and stay updated on current products and services, monitor market trends,
and what the competitors are doing to maintain a competitive edge.
D. What is one thing we could do to improve on this strategy?
Having external market data from customers can be essential to improve
the strategy. For example, the data can encompass what customers feel
about our services and products, what improvements can be done to meet
their demands, and what is happening in the market to set a strategic
differentiation.
References
Mintzberg, H. (1987). The strategy concept I: Five Ps for strategy.
California
management review
,
30
(1), 11-24.
Savitri, F. M., & Naili, Y. T. (2020). Henry Mintzberg’s Business Management
Strategy Post-Pandemic Covid-19 (Social Learning Approach on Ali Murah
Shop Madinah).
International Journal of Social Learning (IJSL)
,
1
(1), 62-74.
