Southern New Hampshire University
OL-110 Intro to Business
EXAM 2 questions and answers
1
An appliance maker determined many of their competitors were leading the market for one of their products.
The company had experienced a continuous loss in sales over the past year.
Which of the following phases of the product lifecycle does this illustrate?
Decline
Maturity
Introduction
Growth
CONCEPT
Product Life Cycle
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2
A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company
categorically denies these allegations.
Which social responsibility stance to marketing is illustrated in this situation?
Accommodative
Obstructionist
Defensive
