Ashley Allen
Marketing Plan
SNHU
MBA 645
After our theme park was recently closed due to safety issues that resulted in injuries, our
marketing department created a customizable marketing template for the reopening. All safety
issues are being considered and the parks can be safely reopened. This marketing plan used
allows our Southeast US park and all of our other parks to follow similar patterns based on their
own demographics. Our ultimate task is to address research methods, marketing and crisis
management strategies. These strategies will allow for a smooth reopening of our park.
First, we need to create a template for the methods used in consumer research and the
reasons for choosing them. The model below allows integration according to the needs of each
park. The information below reflects the needs of US Park Southeast. Consumer research can
best be described as the practice of identifying target customer preferences, attitudes, motivations
and purchasing behavior (Lighter Capital, 2019).
Traditional marketing is also used to develop this marketing plan. Traditional marketing
is best described as a way to reach a wide audience in order to build brand awareness, build
credibility, and attract more customers (in fact, 2022). The template below outlines three
traditional marketing techniques to use. This also explains why these are chosen along with their
pros and cons.
The web-based strategies system will be arranged utilizing the utilization of advanced
channels to showcase items and administrations to purchasers.
The conventional and advanced promoting techniques picked will be used together to
optimize the brand. The underneath layout will address the technique that will be generally
significant to our crowd, the best strategy, and data on brand and development of the business.
Emergency the board techniques will be carried out preceding resuming. The underneath
data will consider our park, as well as different parks, to address emergency board concerns.
Client assumptions are critical to ensuring we have a safe resuming of our parks. We intend to
zero in on this by standing by listening to the voice of the client through reviews and
unconditional gatherings that will actually want to address all worries. In spite of the fact that we
have had occurrences previously, we intend to stretch out beyond them this chance to guarantee
this doesn't repeat. For our representatives, we intend to help them with appropriate preparation
and consistency. These instructional classes will be entirely thought out, so we are not barraging
our workers with data. All things considered, will give our representatives the data they need to
be aware to guarantee proper handling everyday. We could have thought about each situation
spinning what could occur, yet any circumstance could emerge out of the blue. We plan to
constantly have emergency executives chefs on scene in the event that a circumstance happens.
Moral and lawful issues could emerge and adversely influence the association's image
after resuming. The underneath layout will permit our park to address these worries and
proactive advances that could be taken now to forestall these issues.
References
Barone, A. (June 23, 2022). Digital marketing. Retrieved on July 14, 2022, from
https://www.investopedia.com/terms/d/digital-marketing.asp
Indeed Editorial Team. (June 23, 2022). Traditional marketing: types, advantages, and
disadvantages. Retrieved on July 7, 2022, from https://www.indeed.com/career-
advice/career-development/traditional-marketing
Lighter Capital. (Apr. 3, 2019). What is consumer research and why is it important for startups?
Retrieved on July 7, 2022, from https://www.lightercapital.com/blog/what-is-consumer-
research-why-is-it-important/
