MBA 645 4-2 Check In
The product is the park and its services offered to a specific audience . The communication
strategy best used to appeal to its demographics of families with children 6 - 18 with a median
income of $ 75 K and teens from 15 - 18 years old is to be approached differently to create
interest in visiting the theme parks . Targeting the younger demographic utilizing social media
platforms like IG , TikTok , Snapchat , and Twitter will more likely capture their attention and
boost their interest in visiting the theme parks . To target families with children between the ages
of 6 - 18 through social media , radio , and television and marketing it to be family - friendly and
include specific activities that would appeal to this particular demographic.
The cost of admission , food and beverages , and additional services can be costly . Offering
affordable prices can attract new and existing customers if prices are reasonable , competitive ,
and profitable . The theme park can provide special offers where customers can purchase a
package to receive a percentage of food or buy reusable cups and receive free refills . Fast passes
can be purchased to skip the long lines and provide discounts on food and beverages with a quick
pass purchase of 3 or more to be eligible for a bargain , for instance . These perks would promote
