Week Ten: Discussion Wrap – Up MBA 645.
i i i i Course takeaways that I refined my toolbox include: customer relationship
management (CRM), customer acquisition, and a continuous improvement plan. The CRM
is an encompassing aspect of the customer client relationship. The building of successful
experiences with customers, making the customers become recurring, long-time customers,
is the effort that needs to be executed by the entirety of the team. I now have a better
understanding on the digital media aspects of social media and other platforms to expand the
reach of the business’s prospects.
i i i i Customer acquisition with develops around social media marketing (Facebook,
Twitter, Instagram), content marketing, electronic mail marketing, are staples to the present
and future realization of acquisition of customers. The approach towards the customer
attainment varies from each individual business operation. One size does not fit everybody
and a reflective perceptive plan needs to be factored in into each collaboration. Again, the
importance of effective listening, a game plan that can be collaborative and tailored, keeps
the customer gratified.
i i i i Continuous improvement plans (Plan, Do, Check, Act) and the forward thinking of
incremental improvement moving forward, keep the train on the rails.
Employees/employers/customers are processing the world that surrounds them. The linear
progression onward quantifies new advances and how to place them into the daily
professional discourse. An emphasis on product features and cultivating the product or
service offered.
i i i i Effective leadership evoke compassion to emotional intelligence, attention to details,
focus, voice, vision, confidence. An effective leader raises his/her team, is respectful
towards others, sacrifices, has self-worth, wisdom, courage. I envisage, when I meet
someone for the first time and in a period of ten minutes, if the individual can touch a human
life for the furtherance of that individual. If not, the “leader” has a title – and not a skill or an
aptitude.
i i i i Personal brand revolves around what other people say about you, how they perceive
and distinguish you, your thoughts, actions, delivery. Personal branding is the actions and
dialogue that I say about myself. Branding is a trait that exemplifies an emotional
connection, legitimacy and genuine integrity when in any setting. The ability to connect
with each member of the audience, group or individual, is a facet that is problematic to
obtain. The knowledge that I share with my team, always puts the team in the correct
mindset to visualize the problem and to develop a predictable solution. I continuously have
my crisis management plan prepared to advance at any given juncture as believed necessary.
Continuous improvement and continuous innovation are all encompassing aspects and a
road towards the delivery of bottom-line ROI.
