INT 220 Business Brief Template
Course Project
Section One: Drivers for Global Entry
Country Selection
India
Purpose of Global Expansion
The key benefits of successful global expansion for domestic organizations include
increased revenue and profits, economies of scale, access to new markets and customers, and
reduced dependency on a single market. In addition, global expansion provides an opportunity
for organizations to diversify their risk and create a competitive advantage.
Business Impacts of Global Business
Global expansion of a domestic organization can impact various aspects of business
operations such as strategic planning, marketing, supply chain management, human resources,
and finance. For example, the organization may need to adapt its marketing strategy to account
for cultural and linguistic differences, establish new supply chain channels, and hire employees
with language and cultural competencies.
Societal Impacts of Global Business
The global expansion of organizations has impacted society in various ways. For
example, multinational corporations have been known to influence local cultures by promoting
Western values and lifestyles. Additionally, global expansion has led to increased employment
opportunities, improved infrastructure and transportation, and environmental concerns.
Cultural Considerations for Global Business
Culture plays a crucial role in global business, and it is essential for organizations to
research and understand the culture of the potential market before market entry. Key cultural
considerations include language, customs, religion, business etiquette, and social norms. Failure
to address cultural considerations can lead to misunderstandings, loss of business, and reputation
damage.
Section Two: Market Profile
Cultural Profile
India is a diverse country with a rich cultural heritage, and it is important to research and
understand cultural practices and attitudes when entering the market. In terms of communication,
the official languages of India are Hindi and English, and there are numerous regional languages
as well. It is important to note that communication styles and nonverbal cues may differ from
those in the United States. Values and attitudes in India emphasize collectivism, respect for
hierarchy, and a long-term orientation, which may differ from the individualistic and short-term
orientation often seen in the United States. Cultural dimensions such as power distance,
uncertainty avoidance, and masculinity/femininity should also be considered when entering the
Indian market.
Category United States India
