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1-2 Blog: Project Analysis
Southern New Hampshire University
BUS 400- Driving Business Opportunities
September 8th, 2024
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1-2 Blog: Project Analysis
Value Proposition
Apple Inc is a highly recognized, global leader in the development, manufacturing, and
marketing of innovative, cutting-edge consumer electronics, software, and services. Apple Inc
designs, manufactures, and markets tablets, smartphones, personal computers, wearables, and
accessories. The company sells software, services, accessories, networking solutions, and third-
party digital content and applications. It serves small and midsized businesses, consumers,
education, healthcare, and the government sectors (GlobalData, 2024).
The mission statement of the Apple Company is “To bring the best user experience to
customers through innovative hardware, software, and services.” This mission statement
highlights Apples commitment to offering the best products and services to meet each of its
customer’s unique needs (Abbott, 2024). There are three core components to this mission
statement that bring value to consumers. These include the best user experience, innovative
products, and quality service delivery. Apple delivers the best user experience by designing all of
its products to be user friendly. Apple designs innovative products that address the unique needs
of each individual customer. Apple thrives on its quality customer service and applies a very
hands-on approach which gives it an edge over its competitors (Abbott, 2024).
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Profitability
Apple is one of the largest and most profitable companies globally and holds the majority of the
market when it comes to consumer electronics. In the 3rd quarter of FY 2024, the Apple company
earned $39.678 billion with a total revenue of $85.777 billion (Mergent Online, 2024). The
Apple company gets most of its revenue from the sales of its products and services. Apple
generates approximately 80% of its revenue from its products and the remaining 20% from its
services. The Apple iPhone is the company’s most profitable product bringing in most of the
company’s revenue. They can remain profitable due to their strong brand reputation, customer
loyalty, and premium pricing strategies (GlobalData, 2024).
SWOT Analysis Strengths
The Apple Company has many strengths according to its SWOT analysis. These
strengths include:
●Innovative products and services: Apple is known for pushing the boundaries and
creating innovative products and services that often revolutionize industries (Pereira,
2024).
●High quality products with unique features: Apple has become synonymous with
high-quality products that are unique yet easy to use for customers across all
demographics and segments of society worldwide (Pereira, 2024).
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●Leading technology edge: Apple is seen as one of the most innovative tech giants of
the modern era. Apple continually sets new trends when it comes to technology
development. Apple pushes boundaries by bringing state-of-the-art solutions into
consumer markets faster than any other competitor can keep up (Pereira, 2024).
●Financial strength and profitability: Apple’s financial strength and profitability are
remarkable feats. As of 2018, Apple had a market capitalization worth over $1
trillion, making it the first American technology company to ever reach such heights.
Moreover, since 2018, their annual net income has exceeded a staggering $50 billion.
(Pereira, 2024).
Product or Service Singularity
Apple Inc is proud to announce that it will be adding a battery upgrade to all of its products that
are produced after the year 2025. This new upgrade will provide additional battery power storage
that can be accessed by pushing a button in the settings app. When a person’s phone battery
starts to deplete, they can go into their settings and turn on the additional battery power button
which will then allow them to access this additional storage and have a full battery again. This
additional battery power can then be recharged with the regular battery power when the phone is
using a plug-in charger. This additional feature will be an added cost of $20 that can be added
into the initial purchase price of the phone if desired. This would also help to eliminate the need
for having to purchase and carry around an additional battery power pack with you everywhere
you go and making sure that it is charged as well.
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New Project or Service Projections
The new upgrade that apple is providing for all its products is likely to increase our growth and
profitability. The company’s positive brand reputation and global presence will provide a
competitive advantage in the market and will allow the company to reach a broader customer
base. The new battery upgrade would also increase customer satisfaction and attract new
customers looking to purchase a product based on its battery life and power usage. This new
upgrade will also align with the company’s core values of creating innovative, high-quality
products and providing customers with user-friendly access and convenience.
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References
Abbott, A. (2024, March 22). Apple Mission Statement/Vision/Core Values/ Strategy (2024
Analysis). Business Strategy Hub. https://bstrategyhub.com/apple-mission-statement-
vision-core-values/
GlobalData Ltd. (2024, September 2). Apple Inc: Overview. MarketLine.
https://explorer.globaldata.com/Company/Summary/apple_inc
GlobalData Ltd. (2024, September 2). Apple Inc: Profile. MarketLine.
https://explorer.globaldata.com/Company/Profile/apple_inc
Mergent Online. (2024). Apple Inc: Company Financials. Mergent Online.
https://www.mergentonline.com/companyfinancials.php?
pagetype=standardized&compnumber=12161&period=Quarters&dataarea=PL&range=3
¤cy=AsRep&scale=1000000000&Submit=Refresh&csrf_token_mol=2fc3e148a9
Pereira, D. (2024, May 28). Apple SWOT Analysis. The Business Model Analyst.
https://businessmodelanalyst.com/apple-swot-analysis/
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