Amazon.com, a multinational technology company that specializes in
online retail shopping. Company leaders recognized the need to use
data and machine learning to deliver on customer promises while also
achieving cost-effective functionality at scale (Amazon Web Services,
2021). With these objectives in mind, Amazon.com set out to become
an AI-driven leader in product forecasting. Furthermore, the company
uses browsing and purchasing data to provide more tailored product
recommendations. Machine learning allows for data experimentation,
allowing data scientists to create a better and more personalized
experience for customers. I believe Amazon.com will continue to grow
and better serve its sellers and customers.
Reference:
Amazon Web Services. (2021, December 3). Predicting The Future of
Demand: How Amazon Is Reinventing Forecasting With Machine
Learning.
Forbes
.
https://www.forbes.com/sites/amazonwebservices/2021/12/03/pr
edicting-the-future-of-demand-how-amazon-is-reinventing-
forecasting-with-machine-learning
