HLTH 632
Segmentation for OEPP:
African American individuals are the population focus group for this program plan. I
have stretched out the program to all other individuals inside the Tri-State, Maryland, Baltimore,
DC, and cities of Virginia. All things considered, I could portion the general populace into littler
gatherings that seemed well and good in view of data accumulated from two supporting articles.
Income: African American individuals of low-income families and middle income or high
income.
Geographic Area: Rural and Urban.
Current Health Status: Bad, fair, or good.
Obesity awareness and Lack of awareness.
Participation in physical activity outside of work, school, and little participation.
In light of information sources and utilizing the above categories, African American
individuals could be set in view of what classifications they fall inside to make comparable
reactions to the mediation. For instance, African American individuals from low-income who
have a reasonable health status and live in urban zones. In any case, since the populace would
fall among various bits of this range, the gathering won't be divided to maintain a strategic
distance from moral issues which will be talked about beneath.
Marketing Components
A. Product The product that is being “sold” here is an education on obesity and ways to
prevent it for a healthier future. An advantage that exists in this product is the way that it
will likewise bring about a less exorbitant future since health problem will be lessened by
an early activity.
HLTH 632
B. Price There is no monetary cost for this program. Or maybe, the cost is surrendering
parts of an old way of life for another one. Changes would incorporate eating routine and
deliberately focusing on what you eat and also expanding physical activity. For this
populace, the eating regimen part could be troublesome on the grounds that that
obligation is normally put on the parent or one’s self, so different choices they could
center around are portion control and snacking (nibbling).
C. Place This program would be held at lunchroom workplace in the chosen communities.
The workplace is sheltered, it would be by and large near the populace in light of its area,
and it is reliable so changing the program area because of unexpected conditions ought to
be kept away from. Furthermore, workplace knows about the populace, so it might show
an agreeable domain for the African American individuals partaking in the program.
D. Promotion There are three manners by which promotion will occur. To start with,
flyers and additionally handouts will be made with data about the program. These will be
given to every African American individuals to bring home to their family and friends.
Second, a data session will be held for family and friends who are keen on marking their
friend or family who needs more data. Third, the program will connect with the populace
by means of online networking also and will have data in regard to the program on the
partaking workplace.
E. Channels The channels that will be utilized for showcasing are immediate advertising,
individual offering, and digital communications. Coordinate promoting will happen
through the flyers or potentially handouts. The individual offering will happen through
the data session held for the family and friends. Advanced interchanges will be taken care
of through web-based social networking destinations and workplaces.
Ethical Issues:
HLTH 632
Mid-term
Outcomes
Ethical issues that may emerge amid usage of this program advance around the populace.
Since the populace that the health program plan is reached out to incorporates an extensive
variety of contrasts, the best thing that this program can do to keep away from moral issues goes
up against the non-segregation articulation that workplace and organizations incorporate. For
instance, this program won't oppress any individual’s participant race, sex, religion, disability,
and that's just the beginning.
Moreover, the program will ensure that lessons and activities are versatile for any members who
do require accommodation.
Logic Model
Inputs Activities Outputs Short-term
Outcomes
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HLTH 632
MARKETING PLAN GRADING RUBRIC
Criteria
Points Possible
Points
Earned
Structure
0 to 10 points
• The length requirement (no more than 1,000 words) is
met.
• The plan contains appropriate headings.
Content
0 to 50 points
• There is a clear plan for segmentation.
• All 5 marketing components are incorporated.
• Potential ethical issues are discussed.
• A logic model is included.
Grammar/Mechanics
0 to 15 points
• Sentence structure is correct.
• Correct punctuation and spelling are used.
• Current AMA format is used.
Total
/75
Instructor’s Comments:
