PHENOMENOLOGY DESIGN 2
Phenomenology Design
Phenomenology design is a qualitative research method is used to determine the
experience of a certain group of interest in the globe. This research method is often used
when the researcher wants to describe and achieve the most accurate description
phenomenon. As a result, valid data is achieved at the end of the research. There are several
instances when Phenomenology design is suitable and the best to use in a study. This design
helps the researchers or individuals using it to understand the nature and importance of social
phenomena from different perspectives of people (Yildiz, 2020). The approach is used when
the researcher wants to bring individuals’ experiences from their perspective. Phenomenology
design is used by researchers when they want to provide a description instead of an
explanation. Phenomenology design can be used where there is an interest to make deep
issues open or shallow. This design is also used to act as a base of a practical theory. It is
applicable when a researcher wants to provide a challenge or support an action or a policy.
Therefore, as a result, new theories are developed.
Phenomenology design has several challenges that a researcher may encounter when
he or she uses it to conduct a study. Phenomenology design involves generating large
quantities of data to be analyzed and presented in recordings, notes or memos. This activity
makes the design an approach that may be difficult for the researcher to analyze and interpret
the collected data. This difficulty may lead to a decrease in the reliability and validity level of
the study. Phenomenology design is a technique that can take a lot of time and resources to
gather or collect and analyze the data. Due to the great requirements, this approach is costly
compared to other techniques.
There are various techniques that researchers can apply to avoid or solve these kinds
of problems or challenges during the study. In cases where the data being collected is
disorganized, such as during interviews, use of notes or tape recordings, the researcher should
PHENOMENOLOGY DESIGN 3
make sure that he or she understands the information and create a theme. This theme would
be used to sort or arrange the large volume of data in a way that is accessible and easier for
arrangement. Proper organization and arrangement of data reduce the number of resources
used in the study. There is little time needed to analyze and interpret the data. This technique
also reduces the cost incurred, hence saving resources.
A problem statement about doctoral persistence of business students may include the
lack of scholarly resource management in the facility leading to decreased doctoral
persistence and increases the level of poor performance among students. Qualitative research
questions would be necessary for the phenomenological design to answer the statement
problem and they include,
1. What scholarly resource management strategies do the students who persist in
performing better use?
2. What is the comparison between these strategies and the students who never persisted
due to poor performance?
This phenomenological design approach aims to determine the scholarly resource
management strategies that business students at the doctoral level use and compare with those
of the business students who persisted in performing better and those who failed.
