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Boeing, Aligning for Aerospace Excellence. 1
Boeing, Aligning for Aerospace Excellence.
Selase K. Dumenu
School of Business, Liberty University
BUSI 610
Prof. Tammy Brown
September 3rd, 2023
Boeing, Aligning for Aerospace Excellence. 2
Introduction
Boeing, one of the world's leading aerospace companies, has a storied history that dates
back over a century. Boeing has grown into a global powerhouse in the aerospace industry,
specializing in the design, manufacture, and support of commercial airplanes, military aircraft,
and space systems. Central to its success is its organizational structure, a key driver of its ability
to fulfill its mission, realize its vision, uphold its values, and achieve its goals. This essay delves
into Boeing's organizational structure, evaluating its connection to the company's mission,
vision, values, and goals, and shedding light on how this structure influences Boeing's overall
performance and innovation.
Boeing's Organizational Structure
To understand Boeing's organizational structure, one must recognize that it operates
through two primary divisions: Boeing Commercial Airplanes (BCA) and Boeing Defense,
Space & Security (BDS). Within these divisions, there are numerous departments and
subdivisions, each with specific roles and responsibilities.
Boeing Commercial Airplanes (BCA) is responsible for the design, production, and
support of commercial aircraft. Within BCA, various divisions focus on different aircraft
families, such as the 737, 747, 767, 777, and 787. The organizational structure within BCA is
generally hierarchical, with a President and CEO overseeing the division. Boeing Defense, Space
& Security (BDS) encompasses Boeing's defense-related operations, including military aircraft,
satellites, and space exploration. BDS is similarly divided into multiple subdivisions, each
concentrating on distinct product lines and services (The Boeing Company, 2023). The structure
here is also hierarchical, with leadership at various levels.
Boeing, Aligning for Aerospace Excellence. 3
Beyond these primary divisions, Boeing has support functions such as Finance, Legal, Human
Resources, and Global Services, which are integral to its overall operations. Each of these
functions has its own organizational structure designed to optimize its contribution to the
company's success.
Boeing's Mission, Vision, Values, and Goals
Understanding Boeing's organizational structure is only the beginning. To assess the link
between this structure and the company's mission, vision, values, and goals, we must first define
these essential components.
Draft (2020) in his textbook classified a mission as the basis for an organization’s
existence. Boeing's mission statement emphasizes its commitment to connecting, protecting,
exploring, and inspiring the world through aerospace innovation. This mission underscores
Boeing's dedication to serving the global community through technological advancements in
aerospace. Boeing's vision centers on becoming the leading aerospace company in the world,
with a focus on expanding human potential and pushing the boundaries of what is possible. It
envisions a future where aerospace advancements shape a better world for all. Boeing's core
values include integrity, quality, safety, diversity and inclusion, trust and respect, corporate
citizenship, and enhancing shareholder value. These values shape the company's culture, guide
its decision-making, and underpin its relationships with stakeholders. Boeing's strategic goals
encompass a range of objectives, including delivering on its backlog of orders, achieving
sustainable growth, maintaining financial strength, advancing technology and innovation, and
fostering a diverse and inclusive workplace.
Boeing, Aligning for Aerospace Excellence. 4
Alignment of Organizational Structure with Mission, Vision, Values, and Goals
Boeing's organizational structure is purposefully designed to align with its mission, vision,
values, and goals. This alignment can be observed in various ways:
Innovation and Advancement
D’Intino et. al (2008) in their article, speak to the formative years of Boeing and how the
company was always driven to innovation and advancement. Starting off with a variety of
ventures. Boeing's vision of pushing the boundaries of aerospace technology is evident in its
structure. The presence of dedicated research and development teams within BCA and BDS
highlights Boeing's commitment to innovation and advancement. These teams work
collaboratively to design cutting-edge aircraft, spacecraft, and defense systems.
Safety and Quality
Boeing's values of integrity, quality, and safety are embedded in its organizational
structure. Quality control and safety departments have a prominent role within the structure,
ensuring that products meet rigorous safety standards and quality benchmarks. James 1:12
(2001) even states “Blessed is the man who remains steadfast under trial, for when he has stood
the test he will receive the crown of life, which God has promised to those who love him.” In the
case of Boeing, that crown of life is the high profits and increase in loyal customer fan base.
Tellis (2006) in his journal article characterized how Boeing’s realization of better investment
strategies and a deeper financial sacrifice helped improve product quality.
Global Reach, Diversity and Inclusion
Boeing's mission of connecting and protecting the world is facilitated by its global
presence. The company's organizational structure supports its international operations, enabling
it to collaborate with customers, partners, and suppliers worldwide to fulfill its mission. Boeing's
Boeing, Aligning for Aerospace Excellence. 5
commitment to diversity and inclusion is reflected in its organizational structure through various
initiatives, employee resource groups, and diversity-focused teams. This structure fosters a
workplace culture that values diversity and promotes inclusion.
Boeing's organizational structure includes finance and administration functions, strategically
positioned to manage financial operations and enhance shareholder value. This alignment helps
Boeing achieve its financial goals and maintain stability.
Impact on Performance and Innovation
Efficiency
The hierarchical structure streamlines decision-making processes, enhancing efficiency in
project management, production, and customer support. This efficiency is critical to Boeing's
ability to meet its delivery schedules and customer expectations. As far as innovation, Boeing’s
matrix structure allows for cross-functional collaboration and knowledge sharing, fostering
innovation. Teams within BCA and BDS collaborate to develop new technologies and solutions,
ensuring that Boeing remains at the forefront of aerospace advancements.
Risk Management
From the inception of the company, Boeing has been no stranger to risk finding
themselves in at least four situations where they had to risk the entire company on the
development of better aircraft (Collins & Porras, 1995). Boeing's current structure enables it to
manage risks effectively. Separate divisions for commercial and defense operations allow Boeing
to diversify its portfolio and mitigate risks associated with fluctuations in the aerospace industry.
Boeing, Aligning for Aerospace Excellence. 6
Customer-Centric Approach
The structure facilitates a customer-centric approach. Boeing's dedicated customer
support teams within BCA ensure that airlines receive the necessary support and assistance,
enhancing customer satisfaction and loyalty.
Conclusion
Boeing's organizational structure plays a pivotal role in shaping the company's identity
and determining its ability to fulfill its mission, vision, values, and goals. It is a framework that
supports innovation, safety, quality, diversity, financial strength, and global reach. Through its
structured approach, Boeing connects, protects, explores, and inspires the world, ultimately
making a profound impact on the aerospace industry and the communities it serves. As Boeing
continues to evolve, its organizational structure will remain a critical factor in its ongoing
success and contributions to the advancement of aerospace technology and exploration.
Boeing, Aligning for Aerospace Excellence. 7
References
Collins, J. C., & Porras, J. I. (1995). Building a visionary company.California Management
Review,37(2), 80.
https://go.openathens.net/redirector/liberty.edu?url=https://www.proquest.com/scholarly-
journals/building-visionary-company/docview/216139130/se-2
D’Intino, R. S., Boyles, T., Neck, C. P., & Hall, J. R. (2008). Visionary entrepreneurial
leadership in the aircraft industry. Journal of Management History, 14(1), 39–54.
https://doi.org/10.1108/17511340810845471
Daft, R. L. (2021). Organization Theory & Design. Cengage.
English Standard Version Bible. (2001). ESV Online. https://esv.literalword.com/
Tellis, G. J. (2006). Disruptive Technology or visionary leadership?*. Journal of Product
Innovation Management, 23(1), 34–38. https://doi.org/10.1111/j.1540-5885.2005.00179.x
The Boeing Company. (2023). Fort Mill: Mergent. Retrieved from Entrepreneurship Database;
ProQuest Central
https://go.openathens.net/redirector/liberty.edu?url=https://www.proquest.com/reports/
boeing-company/docview/1860750708/se-2
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