RESEARCH PROPOSAL
Research Proposal: Final Assignment
Lateshia Blakely
Liberty University
BUSI 600: Business Research Methods
Dr. Sandra Bartholomew
February 2023
RESEARCH PROPOSAL 1
Executive Summary
The study sought to examine the impact of misinformation and disinformation on
traditional information and social media platforms on corporations. The research question is,
"How does the spread of misinformation and disinformation on traditional news and social media
platforms affect businesses?" The hypothesis is that the spread of misinformation and
disinformation would have a negative impact on businesses, leading to decreased customer trust,
lost revenue opportunities, and damage to brand reputation.
To answer this question, a qualitative design was employed utilizing surveys and
interviews with business owners/managers who had experienced firsthand how this kind of
information can affect their operations. Results suggest that there is indeed a negative effect from
the spread of false or misleading information; however, further research into best practices for
utilizing traditional news and social media platforms as part of an effective marketing strategy is
needed. The study also identified potential implications for businesses to protect themselves from
the harms associated with this issue, such as using more reliable information sources and
investing in tools that can detect and track misinformation online.
RESEARCH PROPOSAL 2
