BUSI 411
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DISCUSSION ASSIGNMENT INSTRUCTIONS
The student will complete 4 Discussions in this course. The student will post one thread of at
least 250 words by 11:59 p.m. (ET) on Monday of the assigned Module: Week. The student must
then post 2 replies of at least 150 words by 11:59 p.m. (ET) on Monday of the assigned Module:
Week. For each discussion, students will select from two options (A or B). Students must support
their assertions with at least 3 scholarly citations in APA format. Each reply must incorporate at
least 2 scholarly citation(s) in APA format. Any sources cited must have been published within
the last five years. Acceptable sources include articles found on any reputable website that
focuses on business, such as Wall Street Journal, Financial Times, or the Economist. Another
good source of information is EBSCOhost, accessible through Liberty University’s online
library. Websites like “about.com,” “britanica.com,” “Wikipedia,” etc. do not constitute
scholarly, academic articles and references. (the textbook, the Bible, etc.).
Thread:
1. Your thread must be at least 250 words. You must choose one (1) of the following two
options to complete the thread of the Discussion:
Option A:
See the Discussion thread for the week.
Be sure to provide any URLs you used as a reference source for your answer. The
selected article must provide well-rounded information and address the topic. You
must post the annotation in the reference section.
Option B:
Find a topic from this Module: Week’s Learn materials that interests you. Declare
your topic to the class by posting in the related Discussion Thread and titling it with
the topic you selected. This reserves your topic so that other students cannot use it.
You must declare your topic by 11:59 p.m. (ET) on Friday of Module 1: Week 1, to
ensure no duplicate topics are chosen. Each student must cover a different topic; no
duplication of articles or topics is allowed.
Conduct an Internet search to find and read at least 3 recent articles that relate to the
topic you selected. Articles may be found on any reputable website that focuses on
business, such as Wall Street Journal, Financial Times, or the Economist. Another
good source of information is EBSCOhost, accessible through Liberty University’s
online library. Websites like “about.com,” “britanica.com,” “Wikipedia,” etc. do not
constitute scholarly, academic articles and references.
Of the 3 articles you have read, select the article that you wish to discuss, and write a
review of it. In addition, you must post all 3 (or more) recent articles — even though
you review only 1 of them. You may provide additional references, but references do
not replace the 3 articles that relate to your topic. Actually reference the article you
review within the article review. Your review must include the following sections
(each section must be structured by a heading for each section):
BUSI 411
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A definition of the topic: this does not count in the 250-word minimum
requirement.
A summary, in your own words, of the selected article.
A discussion, in your own words, of how the article relates to the selected
chapter and topic.
The complete citation, in current APA format, of each of the 3 articles
read and any other additional references; these do not count in the 250-
word requirement.
All references must be annotated.
Submit your thread by 11:59 p.m. (ET) on Monday of the module and your replies by 11:59 p.m.
(ET) on Monday of the following module.
Running head: BUSI411
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BUSI411 Discussion Thread: Forecasting
Name
Course
University
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Forecasting is one of the tools that managers of an organization use in the decision-
making process (Rombe, 2018). These tools provide them with answers to significant questions,
such as if they need to build another plant to cater to demand. While often, microeconomic
factors are considered in the decision-making process, Barbaglia et al. (2022) show that
organizations enjoy significant improvement in their forecasting processes when they consider
sentiments.
One of the companies that rely on forecasting in their operations and planning is the
Coca-Cola Company. The Market Screener (2023) makes use of demand forecasting to gauge the
firm’s sales in the first quarter (10 521) and second quarter (11 620) of 2023. The article uses the
company's historical data to predict the likely trend the firm will take in sales and point out
whether the firm will have a high or low demand. Lucas (2022) shows that as the company raised
its full-year outlook, it predicted that it would continue utilizing its current strategy, which is
two-pronged and allows them to keep its sales growth. In this strategy, the company has been
committed to increasing the demand for its product by catering to its well-off markets by hiking
its pricing while offering affordable options to other markets. Through their projection, the Coca-
Cola Company predicts that the macroeconomic issue of inflation will continue to impact the
firm's operations and thus raise their expenses in 2023. Further, the revenues and earnings of the
firm are projected to be impacted by foreign currency. As such, they will have to keep hiking
their prices.
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References
Barbaglia, L., Consoli, S. & Manzan, S. (2022). Forecasting with Economic News, Journal of
Business & Economic Statistics, DOI: 10.1080/07350015.2022.2060988
Lucas. A. (2022). Coca-Cola Raises Full-Year Outlook as Earnings Beat Expectations CNBC.
https://www.foodtalks.cn/news/38944 This article captures the performance of Coca-Cola
in 2022 and some of the predictions of the firm in 2023. It also shows the strategy that the
firm proposes to continue using to ensure the success of the firm in the following
financial period.
Market Screener (2023). The Coca-Cola Company (Ko).
https://www.marketscreener.com/quote/stock/THE-COCA-COLA-COMPANY-
4819/financials/ The article provides financial forecasting of the Coca-Cola company. It
makes use of the company's trends from 2019 to predict the company's financials to 2024
Rombe, M, L. M. (2018). The Impact of Effective Forecasting on Business Growth, A Case Of
Businesses In Juba Market. International Journal of Economics, Business, and
Management Research Vol. 2, No. 01; 2018
