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Case Study: Ford Motor Company
Andrew M. VanBuskirk
Department of Business, Liberty University
BUSI 400: Strategic Planning/Business Policy
Professor James Fleck
March 3rd, 2025
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Case Study: Ford Motor Company
Executive Summary
Current Stage of the Organization
Vision Statement
Mission Statement
Current Objectives
Current Strategies
Internal & External Analysis
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Porter’s Five Forces Analysis
Competition: The intensity of existing competition in the industry.
Threat of new entrants: The possibility of new competitors entering the market.
Threat of substitutes: The availability of alternative products or services.
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Case Study: Ford Motor Company
Bargaining power of suppliers: The influence suppliers have on the industry.
Bargaining power of buyers: The influence customers have on the industry.
Competitive Advantage
Evaluation and Recommendations
TOWS Analysis
Evaluation of Recommendations
Conclusion
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Case Study: Ford Motor Company
References:
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Case Study: Ford Motor Company
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