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THE ROLE OF GLOBAL MARKETING IN DRIVING UNITED STATES
ECONOMIC PROGRESS
Introduction
ompetition has fought over the volume of the market to fight over the number of
opportunities. The causes of the failure of business organizations include not being able to
adapt to the current paradigm regarding business strategies and organizations that cannot
predict the future (Hari, 2019). Globalization can make it difficult for companies that want to
engage in the global market because each country has different characteristics, so companies
are required to observe market demand for the products they want to sell, and if there is
demand with different characteristics, it is necessary to implement a strategy global marketing
that fits the market situation (Freddy, 2013). This approach is known as an adaptive
marketing strategy and is different from the previous framework, where some experts argue
that globalization has changed market behavior to be homogeneous and market needs tend to
be the same. Global marketing is an important business strategy for technological
advancement (Mauludi, 2023). Global marketing can have a significant impact on a country's
economic development (Rambe, & Aslami (2021).
In recent decades, United States has become an attractive investment destination for
many foreign companies. This is due to its diverse natural resources, cheap labor, and huge
market potential. The impact of global marketing on the United States economy can be seen
in many ways. First, foreign companies bring investment funds and advanced technology to
United States through global marketing. This has a positive impact on domestic industrial
growth, job creation, and increased national income. Second, global marketing will also
increase exports of United States products to international markets (Dwi, 2013). By utilizing
global distribution networks, we can increase interest and demand for United States products.
This will positively contribute to foreign exchange earnings, reduce the trade deficit and
improve United States position in the international market. In addition, global marketing can
encourage technology adoption and improve the quality of domestic products (Suhairi et al.,
2023). Global competition requires United States companies to continue to innovate and
improve production efficiency. This will help improve the competitiveness of United States
products in domestic and international markets. However, while global marketing has great
potential to drive economic progress in United States, there are also challenges that need to
be faced. These include intense price competition, changing global market trends and the
need for infrastructure to support efficient international trade (Suhairi et al., 2023).
Many United States companies still face difficulties in competing in the global market
as a result of globalization. For example, the automotive sector in United States has become a
major target for foreign companies, while local companies tend not to be resilient enough to
face global competition. A similar situation is seen in the electronics market, where Japanese,
Korean and Chinese companies dominate, while United States companies have not been able
to fully compete (Suprijanto, 2011). The concept of standardization global marketing strategy
may be an approach that can be used by United States companies to improve their
competitiveness in the domestic market (Nadya, 2023). It is evident that most foreign
companies entering United States market products that meet international standards.
The purpose of this study is to analyze global marketing as the main driver of United
States economic progress. This research is expected to provide valuable insights for policy
makers, business people, and researchers in the field of the United States economy.
Research Methods
The research method used in this research is descriptive research method, which is a
method that discusses several possibilities for solving actual problems by collecting data,
compiling or classifying it, analyzing, and interpreting it. Kutha (2010: 53) explains, the
descriptive method of analysis is carried out by describing the facts which are then followed
by analysis, not merely describing, but also providing sufficient understanding and
explanation The data obtained is secondary data sourced from books related to global
marketing in encouraging United States economic progress.
Results And Discussion
In this journal, it will discuss the concept of global marketing which contains
understanding, factors that affect global marketing, characteristics of global marketing, and
the global marketing process. In the second part, it will discuss the relationship between
global marketing in driving United States economic progress, global marketing strategies in
driving United States economic progress, the benefits of global marketing in the United
States economy.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
Global Marketing Concept
The concept of global marketing is a marketing strategy that leads to a global market,
where companies integrate and coordinate their marketing strategies around the world to
achieve business goals effectively and efficiently, where there are differences in culture,
language, and consumer habits in the global market (Shaleh & Utomo, 2008).
Warren J. Keegan and Mark C. Green (2017: 585) say that global marketing is the
obligation of organizational resources to achieve global market opportunities and understand
environmental threats in the global market. Global market opportunities and responses to
threats in the global market environment. Global marketing requires understanding the global
market in each country. By paying attention to all these things, companies are believed to be
able to develop effective global marketing strategies to win the global market (Ngatikoh &
Faqih, 2020).
The concept of global marketing, viz:
Needs, Demand and Desire
The three points are different. Conditions felt by humans that have not been fulfilled
or not created by society but still exist in human life are referred to as needs. While demand
is the desire to acquire something supported by the ability and desire to buy it, desire is the
desire to achieve a certain satisfaction of the need and is shaped by social forces and
institutions. This explains the difference between the three points: marketers do not create
needs and those needs are pre-existing; instead, marketers influence those wants and needs by
making products easily accessible to target customers (Haspramudilla, 2022).
Product Quality
Puspasari (2014) explains that product quality is the ability of a product to perform its
functions, including overall durability, reliability, accuracy, ease of use and product repair
and other product attributes.
Value, Satisfaction and Cost
Consumer assessment of the product's ability to meet their needs. Each product has a
different ability to meet these needs, but consumers will choose the product that best meets
their needs. The value of a product also depends on how close it is to the ideal product, for
example in terms of price.
Exchanges, Transactions and Relationships
When people choose to fulfill their needs and wants through exchange, this is called
marketing. This exchange does not happen instantly; it is a process. The exchange of value
between two entities is called a transaction. Economical advertising will build rapport and
mutual trust between customers, distributors, and suppliers to facilitate transactions. A market
indicates the number of sellers and buyers who make transactions on a product.
Marketing and marketers
Marketing is a process that involves planning, implementing and managing strategies to
promote, distribute and sell products or services to consumers to satisfy their needs and
expectations. Meanwhile, marketers are individuals or organizations responsible for planning,
implementing, and managing various marketing strategies and activities to promote certain
products, services, or brands to the target market (Winanatin, 2021).
Factors affecting Global Marketing
The emergence of global marketing in society greatly affects economic growth in a
society, therefore there are several factors that encourage global marketing, namely:
Communication and Transportation Improvements
The emergence of improvements in communication and transportation will make it
easier for entrepreneurs to manage all shipping matters between countries. And
make it easier for people to leave other countries.
Technology
Technology is a driving factor in global marketing that is universal and there are no
boundaries to other countries and no boundaries in culture.
Quality
Quality is a very tight competition in the business world. Therefore, entrepreneurs are
required to be able to improve product quality.
Product development cost
The fund in question is a contraction to be able to enter the global market which will
require funds and investment.
Regional Economic Agreements
Multilateral agreements are trade agreements entered into by several large countries.
Examples include NAFTA, GATT, and AEC.
World Economic Development
The development of the world economy can create business opportunities that can
support a business to develop globally.
Global Marketing Process
Philip Kotler and Kevin Lane Keller emphasize the importance of analyzing global
markets, segmenting markets, selecting target markets, and creating appropriate marketing
strategies for each global market. In essence, globalization occurs when a new form of global
society is formed, marked by the implementation of a global trade regime through the
creation of specific free trade policies in the successful signing of international trade
agreements in April 1994 after going through difficult times in Marrakesh, Morocco,
especially the international trade agreement known as the General Agreement on Tariffs and
Trade. GATT is also a forum for intergovernmental trade negotiations and a trade dispute
settlement body between countries.
The WTO was not created to police countries that do not comply with the GATT.
Rather, the WTO will act on its members' complaints as economic mechanisms and structures
evolve outside the negotiating forum of globalization, and the purpose of the organization as
a global economic process for overall human welfare is irrelevant to it. Globalization has
many components. If a country is able and willing to develop international minimum
standards for domestic labor and tax laws, they can enable EPZs to become industrial export
hubs. The issue of trade and economic growth is closely related to international trade policies
accepted in many countries. Decision-makers need information to formulate macroeconomic
policies and forecast exports and imports in both developed and developing countries to
improve national welfare and keep domestic food prices stable, especially the costs of
regulation and labor in strategic initiatives in times of crisis (Juliana et al., 2023).
The global marketing process can drive United States economic progress in various
ways:
Boost exports: By accessing global markets, United States companies can increase
sales of their products and services abroad. This can increase company revenues and
their contribution to national economic growth.
Increased foreign direct investment (FDI): When foreign companies make direct
investments in United States to market their products, this can generate significant
capital flows into the country. Such FDI may include investment in production,
research and development, and infrastructure development, which can have a
positive impact on United States economic growth.
Increased competition: By engaging in the global market, United States companies
will face greater competition with companies from other countries. This encourages
companies to be more efficient, innovative and adapt to global market trends. As a
result, they can improve their products and services and achieve higher efficiency in
their business processes.
Increased access to technology and international assets: Through the global
marketing process, United States companies can gain access to the latest
technologies, broader market knowledge, and international assets such as trademarks
and patents. This can drive innovation and improve the country's competitiveness in
certain industries.
Job creation: With stronger company growth and overseas business expansion, the
global marketing process can create new job opportunities in United States. This will
have a positive impact on the unemployment rate and people's welfare.
However, it is important to note that the global marketing process must also be
balanced with appropriate policies and strategies to ensure the benefits and protection of
national interests, including protection against unfair trade and abuse of market power.
Global Marketing Relationships Drive United States Economic Progress
Global Marketing Linkages to United States Economic Growth:
Increased Exports: Global marketing enables United States companies to increase
the quantity, value, or market share of products and services sold to other countries.
Industry Development and Competitive Advantage: Two important components of
global marketing influence each other. Both help businesses understand their
position in the market, plans for growth, and how to maintain competitiveness.
Foreign Direct Investment (FDI) and Technology Transfer: Two concepts in global
marketing that are closely related and play an important role in economic growth,
industrial development, and improving a country's competitiveness.
In addition, economic globalization has a close relationship with the
multinationalization of production, which means that multinational companies risk moving
their production from one country to another in an effort to make large profits. This
multinationalization of production has an impact on production costs and state intervention. If
national governments want to secure investment and labor from multinational companies,
they must implement free market policies. Ultimately, the impact of globalization on national
economies lies in the integration of global financial markets.
Conclusions
Based on the results and discussion, it is concluded that global marketing has a
significant impact on United States economic development. By expanding market coverage,
increasing exports, and introducing United States brands to the global market, United States
can enjoy benefits such as increased revenue and the transmission of technology and
knowledge between international markets. Therefore, businesses in United States should
consider global marketing principles to improve the country's competitiveness and economic
growth.
