Week Two Online Discussion " Strategic Management"

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Please Read Instructions First:  This assignment "DOES NOT" require APA style.  No headers or cover page is needed.  I must post on online for class.  All work should be original with no plagiarism and in proper English grammar.  The responses should include answering the main discussion questions, fully, including proper cites as well.  When you use citations and resources, I should be able to look it up to find where you got it from and to ensure they are accurate.  (USE ALL BOOK, JOURNALS, MAGAZINE ARTICLES, PUBLICATIONS, CITATIONS AND RESOURCES FOR THIS ASSIGNMENT FROM THE UNITED STATE OF AMERICA!)  I highlighted the questions in "red, bold, italic and underlined" so you know which ones to answer.  Each discussion question should cover the question completely and be a paragraph or more in length.  The more in-depth the information is, the better.

"Growing Honest Tea"  Please respond to the following:

Review the following documents:

 

Honest Tea’s business plan for 1999 (PDF).

A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF).

 

Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth.  Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.

 

SWOT Analysis: Honest Tea

 

Given the Honest Tea Business Plan for 1999, the following SWOT analysis is made to determine Honest Tea’s primary approach to execute a strategy for growth.

 

 

Strengths

  • · Infrastructure strengthening by hiring

experiences Sales managers

  • · Market branding through celebrities and

news media leading to well recognized

public relations firm

  • · Leader in socially responsible business

movements; Social Responsibility is central

to company’s identity

  • · Product is branded as a healthy cultural

experience using actual tea leaves

  • · Proprietary production process to meet

HACCP and Circle U certifications

  • · Company’s culture is sustained through the

management of Honest Tea’s founders

Opportunities

  • · Explosive growth in Ready-to-Drink (RTD)

tea and bottled water markets

  • · The emergence of tea culture in the United

States

  • · The natural foods boom & rise of Cultural

Creatives: large market of health-conscious

diet soda drinkers

  • · Distribution to 10 supermarket chains with

over 900 outlets, East Coast

  • · Popularity in a variety of food service and

retail accounts, North East Coast

  • · Numerous natural food brokers to

represent product for the East Coast,

Midwest, West Coast and the South

  • · Tea is the world’s second most popular

beverage

Weaknesses

  • · Initial costly product development phase
  • · Not as well-financed or as well-established

as competition

  • · Relies on opportunistic ways to gain public

attention and promote trial of the product

  • · Management team is one level deep

Threats

  • · Unforeseen health-related issue might hurt

brand

  • · TeJava
  • · Malibu Teaz
  • · The Republic of Tea
  • · Tazo
  • · Other entrants into the new beverage

category of natural & authentic tea beverage business

  • 9 years ago
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