BUS599

 View two attachments below and answer question #1.

1.Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.

 Watch these two video and answer question #2.

https://www.youtube.com/watch?feature=player_embedded&v=0-4ivPwMDCE

https://www.youtube.com/watch?v=lYX04wiMYmQ&feature=player_embedded

2. There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.