Marketing Plan Pt. 2

Marketing Plan pt 2

• C.  Objectives and Issues
• 1.  Statement of marketing objective(s) (for first year only)
• 2.  Issues that may hinder marketing objectives
• D.  Marketing Strategy Recommendations
• 1.  Positioning strategy
• 2.  Product/Branding strategy
• 3.  Pricing strategy
• 4.  Distribution strategy
• 5.  Marketing Communications objectives
• 6.  Marketing Research
•  E.  Action Programs
• 1.  IMC
• 2.  Message design, content, and structure
• 3.  Media choices
• 4.  Promotion mix tools
• F.  Budgets
• 1.  Objective/task method
• G.  Controls
• 1.  Metrics needed to monitor marketing plan progress

I have attached Marketing Plan Pt 1-- all that needs to be done with this is a better flow and branding strategy.