MKT/421 Week 5 Map the Supply Chain Paper

Select an industry.

Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen, the supply chain might look something like:

Manufacturer

• plans the product mix
• designs the shoes
• determines the materials
• makes the shoes
• advertises the shoes
• ships in bulk to middlemen

 Distributor

• receives shipment from manufacturer
• establishes relationships with retailers
• extends credit to retailers
• breaks down from bulk quantities to smaller cases
• ships product to retailers

Retailer

• displays the shoes
• advertises to drive consumers into the store
• determines product selection
• pays salespeople to help the consumer decide
• processes the transaction
• transfers possession to the consumer

MKT/421 Week 1 Favorite Brand Paper

http://www.homeworkmarket.com/content/mkt421-week-1-favorite-brand-paper

MKT/421 Week 2 Marketing Mix Presentation

http://www.homeworkmarket.com/content/mkt421-week-2-marketing-mix-presentation

MKT/421 Week 2 Personal Branding Plan Paper

http://www.homeworkmarket.com/content/mkt421-week-2-personal-branding-plan-paper

MKT/421 Week 3 Perceptual Map Presentation

http://www.homeworkmarket.com/content/mkt421-week-3-perceptual-map-presentation

MKT/421 Week 3 Strategy and Positioning Paper

http://www.homeworkmarket.com/content/mkt421-week-3-strategy-and-positioning-paper

MKT/421 Week 4 Blue Ocean Strategy Paper

http://www.homeworkmarket.com/content/mkt421-week-4-blue-ocean-strategy-paper

MKT/421 Week 4 Product, Pricing, and Channels Paper

http://www.homeworkmarket.com/content/mkt421-week-4-product-pricing-and-channels-paper

MKT/421 Week 5 Map the Supply Chain Paper

http://www.homeworkmarket.com/content/mkt421-week-5-map-supply-chain-paper

MKT/421 Week 5 Final Marketing Plan and Presentation

http://www.homeworkmarket.com/content/mkt421-week-5-final-marketing-plan-and-presentation