MKT/421 Week 3 Perceptual Map Presentation

Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

Create a 10- to 15-slide Microsoft^® PowerPoint^® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

MKT/421 Week 1 Favorite Brand Paper

http://www.homeworkmarket.com/content/mkt421-week-1-favorite-brand-paper

MKT/421 Week 2 Marketing Mix Presentation

http://www.homeworkmarket.com/content/mkt421-week-2-marketing-mix-presentation

MKT/421 Week 2 Personal Branding Plan Paper

http://www.homeworkmarket.com/content/mkt421-week-2-personal-branding-plan-paper

MKT/421 Week 3 Perceptual Map Presentation

http://www.homeworkmarket.com/content/mkt421-week-3-perceptual-map-presentation

MKT/421 Week 3 Strategy and Positioning Paper

http://www.homeworkmarket.com/content/mkt421-week-3-strategy-and-positioning-paper

MKT/421 Week 4 Blue Ocean Strategy Paper

http://www.homeworkmarket.com/content/mkt421-week-4-blue-ocean-strategy-paper

MKT/421 Week 4 Product, Pricing, and Channels Paper

http://www.homeworkmarket.com/content/mkt421-week-4-product-pricing-and-channels-paper

MKT/421 Week 5 Map the Supply Chain Paper

http://www.homeworkmarket.com/content/mkt421-week-5-map-supply-chain-paper

MKT/421 Week 5 Final Marketing Plan and Presentation

http://www.homeworkmarket.com/content/mkt421-week-5-final-marketing-plan-and-presentation