MKT 571 week 2 assignment New Product Launch Marketing Plan, Part I

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New Product Launch Marketing Plan, Part I

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). 

 

Include the following components for both markets:

 

·         Market needs

·         Market growth

·         A brief SWOT Analysis

·         Potential competition

·         Product offering and product definition

·         Product identification

·         Justification for your choice of product

·         A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

 

 

    • 7 years ago
    MKT 571 New Product Launch Marketing Plan, Part I
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