mkt571 w2 new prouduct launch

profilejueelz

new due thursday by 2pm pst 150 words minimum each part.

 

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). 

Include the following components for both markets:

  • Market needs
  • Market growth
  • A brief SWOT Analysis
  • Potential competition
  • Product offering and product definition
  • Product identification
  • Justification for your choice of product
  • A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

 

new product launch will be based on Iphone7

 

only due these two parts

  • 2.1.4 - Market Growth
  • 2.2 - SWOT Analysis (2.2.1 -S, 2.2.2 - W, 2.2.3 - O, 2.2.4 -T)

Enhancements will be

Dual Lens

Flush Lens

Hidden Earphones

    • 8 years ago
    • 6
    Answer(0)
    Bids(0)