mkt571 w2 new prouduct launch
jueelznew due thursday by 2pm pst 150 words minimum each part.
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).
Include the following components for both markets:
- Market needs
- Market growth
- A brief SWOT Analysis
- Potential competition
- Product offering and product definition
- Product identification
- Justification for your choice of product
- A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
new product launch will be based on Iphone7
only due these two parts
- 2.1.4 - Market Growth
- 2.2 - SWOT Analysis (2.2.1 -S, 2.2.2 - W, 2.2.3 - O, 2.2.4 -T)
Enhancements will be
Dual Lens
Flush Lens
Hidden Earphones
- 8 years ago
- 6
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