Written Communication

Compose a written communication based on your Strategic Communications Plan. (See Attached File)

 

PART 1

1. Develop Your Written Communication 

a) State your key message clearly

i. Do not “bury the headline” — the main point should be presented directly

ii. Your key message must be clear and concise 

b) Provide the necessary information and build credibility

i. Provide an appropriate amount of background information for the audience, given the type of communication

ii. Get to the point without unnecessary verbiage

iii. Build your position as an expert or trusted colleague 

c) Support your key message with three or four supporting

points/reasons

i. Supporting points should be appropriate for the context

and needs of the audience

ii. Reasons should be compelling and relevant

d) Employ either the Consult/Join or Tell/Sell techniques

e) Clearly relay to the audience an actionable request 

2. Write Professionally

a) Communication should be clear and concise

b) Communication should build logically

c) Sentences should flow smoothly, using appropriate

transitions and varying sentence structure

d) Employ appropriate formatting for ease of reading and clarity

of message (headers, bullet points, etc.) 

3. Demonstrate Professional Presence

a) Be authentic and genuine in your communication

b) Use the appropriate tone and vocabulary for your audience 

c) Establish rapport to connect with your audience and

grow the relationship

PART 2

4. Channel and Style

a) Explain why you chose the specific channel you used for the

written communication

b) Explain what style you employed in your written communication

and why (Sell/Tell or Consult/Join)