Written Communication

 INSTRUCTIONS Compose a written communication based on your Strategic Communications Plan. [*****File is attached of Communication Plan*****]

 

PART 1 

1. Develop Your Written Communication  

a) State your key message clearly  

i. Do not “bury the headline” — the main point should be  presented directly  

ii. Your key message must be clear and concise  

b) Provide the necessary information and build credibility  

i. Provide an appropriate amount of background  information for the audience, given the type of  communication  

ii. Get to the point without unnecessary verbiage  

iii. Build your position as an expert or trusted colleague  

c) Support your key message with three or four supporting  points/reasons  

i. Supporting points should be appropriate for the context  and needs of the audience  

ii. Reasons should be compelling and relevant  

d) Employ either the Consult/Join or Tell/Sell techniques  

e) Clearly relay to the audience an actionable request 

2. Write Professionally

  

a) Communication should be clear and concise  

b) Communication should build logically  

c) Sentences should flow smoothly, using appropriate  transitions and varying sentence structure  

d) Employ appropriate formatting for ease of reading and clarity  of message (headers, bullet points, etc.) 

3. Demonstrate Professional Presence  

a) Be authentic and genuine in your communication  

b) Use the appropriate tone and vocabulary for your audience  

c) Establish rapport to connect with your audience and  grow the relationship