Written Communication

Strategic Communications Plan COM 510

SU200227938

Strayer University

Introduction – Kiddo Technology Company

· Kiddo Technology is a technology company that focuses on game technology for children. The type of games developed we develop use a cutting edge latest technology to create applications that help children to be sharper in mathematics through personalization of the various learning needs for children. Although our incredible and powerful technology has been proven to be revolutionary and disruptive in the field of education as it involves software learning about the learners through powerful algorithms, there has been a problem of adoption of the technology by learning institutions because not everyone is aware of the availability of the learning aid technology. A few of the students and teachers that have been able to access the technology have praised it since it has been of great importance improving grades for students over a short period.

· Our technology being disruptive, it has tremendous opportunities for the growth of the company when the word goes out there concerning the benefits that come as a result of using our technology to aid mathematics learning. As the communications department, we firmly believe that crafting the right message and spreading it out through appropriate communications channels will improve our sales depending on the budget amount that we will have in place for this program.

It is professionally essential to get the message out there since it is in line with our current objectives of building the right awareness effectively for us to scale at the set rate.

The goal of the Report

· The primary purpose of this strategic communications plan is to spearhead the formation of an effective communications plan that would suit and work towards the achievement of company goals and objectives. As per the stipulated overall goals, this quarter had an aim to increase the numbers of sales by 25 percent pushing for greater adoption of the technology in elementary schools through marketing and public relations programs.

· For this strategic communications plan to be active and to have been said that it worked, more than the target of 200 elementary schools must have been signed up as possible subscription accounts that bring more repetitive revenue to Kiddo Technology.

Audience

· The primary audiences targeted by this campaign are school heads, heads of departments and parents who have children in elementary schools who need to improve their mathematics learning ability. It is clear that we have a wide audience that we can turn into potential monthly subscribers to boost our revenue streams.

· School heads will specifically play an essential role in the push for adoption because they are able influential when it comes to advising parents for the right resources that can help improve the learning of their struggling children. It is a dream of every parent to see their child progressing well in school work; thus we believe targeting the right parents and also through the emphasis of school heads would have a positive impact on the push for awareness and adoption of our technology.

· The demographics focused on our target clients consider the age since the majority of parents are aged between 26-36 years and should be from both the lower and middle classes as the monthly subscriptions are quite affordable for all who are in need. Our audience does not necessarily have to have a piece of in-depth knowledge in advanced technology because technology is easy to install and use both on mobile and desktops. Setting up the payment process through linking of online banking platforms are easily integrated to give the user an easy method of billing.

· There is ready information on how to use the technology online through our company website and on the application itself that serves to guide users. We have a personal profile of our ideal customers and users of our technology which is teachers and parents that need to help their students and children learn how to improve their mathematics skills. The personas should be able to get the awareness by receiving informative communication messages that will make them feel the urge to adopt our product and service. Our customers as well have their expectations concerning the product and subscription service we are offering which we have identified them to be.

a) Reliability of the technology by having a user-friendly interface and fast command responses.

b) Excellent customer services through our call center whenever there is an issue that needs to be addressed for our clients. They expect a good client support team.

· Failing to deliver services that surpass our customers’ expectations will be a setback to our progress because we intend to create a communications message that captures all our strong aspects which would be used to create a great product awareness plan.

· Our communication departments intend to use a formal and objective tone to deliver a strong and effective communication message to our audience. This requires our message to be crafted in an official sounding manner without sharing any personal opinion as we understand that sometimes an idea can sometimes be taken from a different point of view away from the intended crafted perspective. We advocate for an impersonal communication since it is structured in a manner that is superficial and covers the relevant issues necessary to instigate a transaction.

Key Message

The primary message our audience should hear from our company should be able to capture the interest of our audience and furthermore, promise a solution to a problem that children face. Many students struggle to get above average grades thus the message must be a compelling and inspiring conviction that will not be easy to be refuted by those who need our services. Although we believe that by building a great product we are on the cause of growing sales organically as a great product sells for itself, it is equally essential to evoke interest which is a mechanism to boost faster adoption of our products since our target customers won't have second thoughts about it. For us to build a winning campaign, we should align our core values with the intentions and expectations and as well as delivering the promises our customers expect to derive from the usage of our technology.

Our message is specifically intended to build awareness and invoke interest in the adoption of our product by developing a marketing campaign and an aggressive public relations strategy that is in line with the company future. These two strategies are meant to build and grow brand awareness among schools and homes. It involves first organic growing through the mouth to mouth media, social media advertising and media coverage with speaker placements that’s are meant to elaborate on the usage and emphasis of the importance of adoption.

Action Request

Kiddo Technology for learners is a perfect tool to help to struggle elementary students and also improve the learning experience of the average student. We believe the message is clear and know that awareness can be made because we think it is a great product that is revolutionary and has proven to deliver its promise of making mathematics fun for every little kid wanting to conquer the world.