The Role of Public Relations

company will be General Electric /provide an example about how public relations (PR) principles apply.

Write a 900-word paper in which you examine the following:

• The multiple definitions of Public Relations.
• The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
  • How are they similar and how are they different?
  • How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.