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The Role of Public Relations

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

• The multiple definitions of Public Relations.
• The connection between PR and the promotional aspect of      the marketing mix (advertising, publicity, public relations)? 

• How are they similar and how are they different?
• How might PR be more important during a crisis       situation for an organization?

Include two outside references as well as citations with your paper.